The paper strives to achieve several things as part of its mission:

• To produce quality products of unquestioned credibility and integrity.

• To promote a unique identity and culture for Norman, Cleveland and McClain Counties, differentiating this area from the remainder of the OKC metro.

• To advance the business community in this area, understanding that it is those businesses, and the profits and tax dollars they generate, which support fire, police, roads, public safety and everything from youth sports to the arts in the communities we cover.

• To treat everyone with a sense of respect and fairness.

• To be centrist in our political viewpoints, a friend to neither the right nor the left, but to strive to support what's best, no matter the political ideology.

• To retain our role as the last "mass medium" in our communities, leaving our forums with the widest sense of openness.