The Norman Transcript

Business

August 11, 2013

Annual Green Chile Festival coming to Chuy’s Norman

NORMAN — For this first time, Chuy’s Norman, 760 N. Interstate Drive, will celebrate Chuy’s Green Chile Festival, a 25-year tradition started by the Austin, Texas based restaurant. Chuy’s Green Chile Festival will be held at the Norman location from Aug. 19 through Sept. 8.

“Green Chile Festival is a huge part of the culture at Chuy’s. It’s our opportunity to showcase the one-of-a-kind flavor of the green chile, and the only time of the year we introduce new menu items,” said Tommy LaRue, Vice President of Operations for Chuy’s.

Chuy’s will celebrate the Green Chile Festival by following the journey the green chile takes from the farms in Hatch, N.M., all the way to the plate at a local Chuy’s.

“Our green chiles are as fresh and flavorful as they could be since they’re coming at the peak of the green chile harvest straight from the farms in Hatch,” LaRue said. “This year we’re sharing that journey with our customers.”

Chuy’s will be introducing a menu of seven green chile-inspired dishes during the three-week festival, including New Mexican Rolls, Hatch Valley Chicken Enchiladas and Tacos al Pastor.

To cool down the palate, Chuy’s will feature a new Southern Niño frozen margarita made with Southern Comfort Cherry and the Forbidden Rita, a margarita made with Angry Orchard Hard Cider and served on the rocks. The popular New Mexican Martini, made with green chile infused tequila will also be featured during the festival.

During the festival, guests will be treated to giveaways.

The roots of the Green Chile Festival can be dated back to the late 1980s when Chuy’s first brought the green chile to Central Texas. Chuy’s contracts with farmers every spring in the Hatch Valley of New Mexico to grow more than 1 million pounds of the freshest green chiles just for their restaurants.

When the green chiles reach their height of flavor in August, Chuy’s sends a team to New Mexico to bring back the finest, fresh-picked chiles for the festival.

Founded in 1982 in Austin, Chuy’s serves authentic Tex-Mex food in an eclectic atmosphere.

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