“I was actually on the Internet before there was a world wide web,” Keith said. “We knew this was the future.”
Howard said Keith is a long time member of the Big Red family who has proven his value to the company several times over.
“He’s worked in every position here,” Howard said.
The dealership draws people from across the state and beyond — the Internet takes the showroom to people across the U.S.
“We pull customers from everywhere,” Howard said. “We just sold a BMW to a man in California. He found us on the Internet and we’re shipping the car to him.”
Even with the cost of shipping, the car is a bargain compared to California prices.
“We compete against everybody,” Howard said.
“We try to find the nicest used cars for the money that we can,” Keith said.
Customer service is still No. 1, Howard said, and the 10-year warranty on the Kia, along with great gas mileage, is a major draw.
A decade or so ago, people traded in their cars every couple of years. That trend has changed, and the Kia’s long warranty and high crash rating for safety makes it a great buy, they said.
“Now we’re seeing people are keeping their cars and putting the miles on them,” Keith said.
Times have changed in 40 years, but what hasn’t changed is Big Red’s connection to the Norman community.
“It’s definitely a cornerstone of the town,” Howard said.