The Norman Transcript

May 12, 2013

The Sparkly Spot — a pet boutique and ‘pawlour’

By Joy Hampton
The Norman Transcript

NORMAN — If you think your precious dog is deserving of a sparkly designer collar or that your cat could benefit from fake nails, look no further. The Sparkly Spot has opened in Brookhaven Village at 3770 W. Robinson, Suite 116.

But don’t worry, this unique pet store is not just for the rich and famous.

“We carry every range of things,” said co-owner Hillary Conley. “From collars that start at $7 up to $270.”

For Hillary and co-owner and husband Brent Conley, the Sparkly Spot is a dream come true, but its a dream that was birthed out of what some might consider a nightmare.

The Conleys originally hail from Oklahoma — Brent is from Norman and Hillary is from the Tulsa area — but they were living in Minneapolis where Brent had a job in the medical device industry. When Brent lost his job, he spent a lot of time with the couple’s Irish terrier, Lucy.

“We sort of bonded,” he said.

Brent and Lucy liked to visit a pet boutique in Minneapolis. He and Hillary started talking about returning home to Norman, and Brent realized there were no pet boutiques in Norman. The dream of owning and operating a specialty pet shop was born.

The couple extensively researched product lines and found the perfect location in Brookhaven Village.

“We wanted to carry things that are different than what you’d find at big box stores,” Hillary said. “We do full service grooming here as well.”

Amanda Trevino is the shop’s certified dog and cat groomer and specializes in scissoring.

“It’s quality over quantity,” Trevino said.

Scissoring works really well on curly haired dogs such as poodles with longer cuts, the Bichon Frise, or Yorkies and schnauzers with skirts, she said.

“I also groom cats,” Trevino said. “I’ve done it several times, and I actually enjoy it.”

While they aren’t really fake nails, Trevino can fit cats with soft paws in various colors. They are applied to the claws with an adhesive and keep furniture safe.

Hillary and Brent have discovered that Brookhaven Village is the perfect location with all of the foot traffic and nearby neighborhoods full of pet lovers. Located on the west side of the shopping center near the yoga studio and Wild Birds Unlimited, the pet shop draws browsers from Starbucks and Cool Greens which also are nearby.

“We wanted a shopping center that was very involved with the community,” Brent said.

While the Conleys carry plenty of affordable items from organic and gourmet pet treats to reasonably priced collars and cute doggie outfits starting at $10, there are some unique high end items also.

Sparkly Spot carries limited edition Chromebones collars made of Italian leather and adorned with Swarovski crystal pieces.

“We’re the flagship dealer for the Midwest of Chromebones,” Hillary said.

“These collars come from Italy and Paris,” Brent said.

The boutique also offers Preppy Puppy Bakery items that are wheat, corn and soy free. Made with peanut butter, applesauce, yogurt and other ingredients less likely to promote allergies, the gourmet biscuits are a real treat for dogs say the couple.

Sporting fans can find Thunder shirts and OU jerseys or cheerleading outfits for their pampered pets. A wide range of pet beds including a top brand that uses 100 percent post-consumer recycled bottles will make your pet sleep very well say Hillary and Brent. Or buy your cat a ‘Furrari’ to drive.

From pet totes to dental products to car seats for dogs, the small boutique has something for every pet lover.

For the Conleys, the shop is a natural extension of their lives.

“We love our dog,” Hillary said. “Brent tells our friends he’s livin’ the dream.”

Joy Hampton