The Norman Transcript

Business

December 25, 2013

Bowling goes white collar at HeyDay

NORMAN — Bowling is coming out of the back room and into the boardroom with the proposal of a $9 million renovation of HeyDay Entertainment Center to include 24 bowling lanes. The two story addition will allow for family entertainment downstairs and “adults only” bowling with an upscale lounge upstairs.

HeyDay will also increase the number of employees from 45 to 125.

“When we designed this thing, we designed it to be an experience that you’d have to travel to the West Coast, to Dallas, or to the East Coast to have,” said co-owner and developer Trey Bates. “This is going to be an amazing state-of-the-art facility.”

Designed by Shane LaBeth of Cornerstone Architecture in Moore, the Brunswick facility will triple the entertainment space offered at HeyDay and increase the seating capacity from 135 to 450. The anticipated opening is fall 2014.

The two-story addition will bring 28,000 more square feet to HeyDay. The current interior will also be completely renovated and HeyDay will close for two weeks in the fall while work is completed.

Co-owner Brad Little said they have been researching this bowling entertainment model for two years. When the tornado wiped out the AMF bowling center in Moore which will not be rebuilt, those plans expanded.

“We were thinking about building before the tornado but not to this scale,” Little said. “We were going to do the upscale bowling.”

Little is chairman of the board for the Moore Chamber of Commerce. He and Bates like the way HeyDay brings the two communities of Norman and Moore together and hope the expansion will serve both communities well.

Little said research revealed that lasertag and bowling are the two biggest draws for the entertainment industry. The new facility will serve families and leagues but will also offer a new draw for businesses needing training or conference space.

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