NORMAN — Gone are the days of cold calling potential clients and even e-blasting the same message out to masses of people and expecting quality responses. (Joining traveling salesmen who knocked door to door and sales professionals who used the fax machine to broadcast a one-sheet to an entire memory bank of telephone numbers.)
Last month, members of the Norman CVB staff attended a Meeting Professionals International Oklahoma chapter meeting to hear how to integrate social media strategies into our toolboxes.
Jim Spellos presented a variety of information, including 60 apps in 60 minutes and Twitter specifically. He is the president of Meeting-U, a firm that specializes in training for technology and meeting planning applications, and is a faculty member at New York University.
Among the 60, we had some favorites including one that enables a user to capture the dimensions of a room while on a site visit and another that allows a user to create a newsletter based on tweets, links, posts and more.
Following the information overload, the CVB sales staff has joined the Twitterverse and will be using Spellos’ expertise to begin to connect with meeting professionals and take advantage of the emerging technology to interact with industry people in different ways using different methods.
Twitter can be a social curation tool but also a personal brand.
Armed with these new Twitter identities, the sales staff will be attending some shows from Florida to Utah in the next few weeks to tweet about the shows, connect with industry people and more.
On the visitor services side, we can create customized newsletters for groups that arrive in Norman for conferences, conventions, sporting events and other gatherings from those Twitter newsfeeds and other forms of social media.
We are not ready to call ourselves techies just yet, but we are ready to embrace new tools to make ourselves even more productive.
Stefanie Brickman is the communications manager of the Norman Convention and Visitors Bureau. The bureau proactively markets and develops Norman as the preferred destination in Oklahoma.