The Norman Transcript

Business

October 26, 2013

OU presents tourism study

GUTHRIE — Prior to the Oct. 15 Guthrie City Council meeting professors and students from the University of Oklahoma’s College of Architecture and the departments of Regional and City Planning and Landscape Architecture discussed a study it conducted about the recent Mumford & Sons Gentlemen of The Road Stopover and what Guthrie could do to become more of an arts and events destination.

Tom Woodfin, director of landscape architecture in the College of Architecture at OU, said the students did a thorough study and it showed that city leaders and community volunteers helped make the concert weekend that attracted more than 30,000 people to Guthrie a success.

“Guthrie has a resilient group of volunteers and leadership,” Woodfin said. “All of those players were able to pull the Gentlemen of the Road tour together, which was not an easy thing. You should congratulate yourselves.”

Megan Underwood, an OU student, said her group conducted a survey of more than 500 people during the two-day period of the concert weekend.

The survey showed that 61 percent of the concert attendees came within a 100 mile-radius of Guthrie and 27 percent came from a 300-mile radius. Sixty-five percent of attendees were from Oklahoma and 35 percent were from out of state.

The survey showed that 96 percent of all surveyed said they would visit Guthrie again for events and 53 percent said they would like to see more outdoor events including food festivals, music concerts, art shows and beer gardens.

Woodfin said the survey also found that the concert had an age demographic of 18 to 34 year olds that attended two to six concerts a year.

“You have a demographic of 18 to 34 year olds that go to two to six concerts a year and 88 percent of them came within 300 miles,” Woodfin said. “That is a goldmine and those are folks that you want to bring back.”

Text Only | Photo Reprints
Business
  • Selling Norman is love at first sight

    Meeting planners who make a site visit to Norman tend to fall in love, convention and hospitality experts said this week. The staff of the Norman Convention and Visitors Bureau are commissioned with the job of promoting tourism and selling ...

    April 20, 2014

  • Green House is a homegrown business

    Nancy Muenzler was a banker in her previous life. That was before the Green House, 1708 SW 24th Street, became her passion....

    April 20, 2014

  • Conan’s martial arts moves downtown

    Conan’s Kickboxing, Karate, Boxing, Jujitsu, MMA Academy is celebrating the grand opening of a new facility right in the heart of downtown Norman at 310 E. Main St. Founded in 1996 by four-time World Kickboxing Champion Scott “Conan” ...

    April 20, 2014

  • Chamber welcomes new members

    The Norman Chamber of Commerce would like to thank all our sales volunteers and welcome our new Chamber members from our recent spring membership drive.  Suzanne McAuley was this year’s membership drive chair....

    April 20, 2014

  • It’s easier than ever to be your own movie producer

    Things have certainly come a long way since 1988, when the first stand-alone audio CD recorders outside of CD manufacturing plants started showing up. At that time, do-it-yourself CDs were the province of the rich and famous, as the ...

    April 20, 2014

  • Chamber Banquet During annual banquet, Chamber of Commerce promotes moving Norman forward

    Amidst the backdrop of music, dancing, dinner and fellowship, business leader Mike Fowler announced that the time for a quality-of-life initiative in Norman has come. As incoming Norman Chamber of Commerce board chairman, Fowler and ...

    April 18, 2014 1 Photo

  • Women leaders announced

    The Norman Chamber announced the nominees for the 2014 Women’s Leadership Award, which honors female leaders who actively inspire other women to achieve their full potential.  Past recipients of this honor, formerly known as the ATHENA ...

    April 17, 2014

  • Norman use tax takes a hit while Moore sales tax flounders

    Norman use tax took a hit this month while Moore’s sales tax floundered for the first time since sales picked up in the post-tornado recovery period. For the city of Norman, however, sales tax collections are a bright spot on the revenue ...

    April 13, 2014

  • Nextep moves back to Dillard Building, but this time with much larger presence

    In 1997, entrepreneur Brian Fayak was just getting Nextep Inc., a professional employer service, started. Fayak had been working out of his sister’s house in west Norman and was delighted when the opportunity came to rent an executive ...

    April 13, 2014

  • Spotlight

    Chiropractic award Megan Borne, a chiropractic assistant at Sparks Clinic of Chiropractic in Norman, was recently awarded the title of C.A. counselor with the Pinnacle Chiropractic Management Group. She will assist other chiropractic ...

    April 13, 2014