The Norman Transcript

Business

October 26, 2013

OU presents tourism study

GUTHRIE — Prior to the Oct. 15 Guthrie City Council meeting professors and students from the University of Oklahoma’s College of Architecture and the departments of Regional and City Planning and Landscape Architecture discussed a study it conducted about the recent Mumford & Sons Gentlemen of The Road Stopover and what Guthrie could do to become more of an arts and events destination.

Tom Woodfin, director of landscape architecture in the College of Architecture at OU, said the students did a thorough study and it showed that city leaders and community volunteers helped make the concert weekend that attracted more than 30,000 people to Guthrie a success.

“Guthrie has a resilient group of volunteers and leadership,” Woodfin said. “All of those players were able to pull the Gentlemen of the Road tour together, which was not an easy thing. You should congratulate yourselves.”

Megan Underwood, an OU student, said her group conducted a survey of more than 500 people during the two-day period of the concert weekend.

The survey showed that 61 percent of the concert attendees came within a 100 mile-radius of Guthrie and 27 percent came from a 300-mile radius. Sixty-five percent of attendees were from Oklahoma and 35 percent were from out of state.

The survey showed that 96 percent of all surveyed said they would visit Guthrie again for events and 53 percent said they would like to see more outdoor events including food festivals, music concerts, art shows and beer gardens.

Woodfin said the survey also found that the concert had an age demographic of 18 to 34 year olds that attended two to six concerts a year.

“You have a demographic of 18 to 34 year olds that go to two to six concerts a year and 88 percent of them came within 300 miles,” Woodfin said. “That is a goldmine and those are folks that you want to bring back.”

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