The Norman Transcript

Business

November 9, 2013

Internet marketing now affordable for small businesses

NORMAN — An amazing number of small businesses still do not have websites, have websites that are barely functional or have websites that are not mobile-friendly.

Enter entrepreneur and techie dude extraordinaire, Mateo Baisden, owner-operator of Cloud Agency, 1800 North Interstate Drive, Suite 100 in Norman. The Cloud Agency provides internet marketing and website maintenance for small and medium businesses for an affordable monthly fee rather than demanding a large upfront fee.

“When a small business is looking at marketing online, traditionally they have had to invest a large flat fee to have a website built,” Baisden said. “The company builds the site, wishes them luck and is on their way. It’s sink or swim.”

With more people shopping online or checking out items on their smart phones, it’s more important than ever to have an online presence and for that site to be readable and usable via phone.

“We offer website management instead,” he said. “We build it and manage it for a monthly fee.”

Along with the importance of a business website, the secondary and growing market is mobile visitors to the website. More and more people are browsing on their phones and tablets. Baisden said a great website should be mobile-friendly. That means it needs to be responsive, sizing to fit the visitor’s screen size and work well with touch. It should also be quick loading. Mobile visitors won’t wait around for your site to load, and they are connecting through a slower network.

The Cloud Agency can help.

“Typically a business will start with website management. We’ll build the website and take care of hosting and content updates — they don’t have to learn any technology,” he said. “The next step is to add the mobile management. We’ll make sure the website is mobile friendly.”

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