The Norman Transcript

Business

November 9, 2013

Internet marketing now affordable for small businesses

(Continued)

NORMAN —

Baisden and his team will adapt and improve each website as they work with the individual businesses. Cloud offers very affordable base services including website and mobile management. The services can grow as the business grows.

“It’s gotten complicated enough a typical business owner can’t learn it, and they can’t keep up with this technology anymore. It’s just advancing way too fast. It’s not a part-time endeavor anymore.”

But while the online business universe has become more complicated, it has also become more crucial to business success.

“In most industries, it’s the primary way to get new customers,” he said.

For businesses who want to go beyond the basics, Cloud Agency can help businesses do proactive marketing.

“The next thing you want to do is use the website visitors to build an email list,” he said.

Cloud can also help businesses do search marketing and content marketing.

“The key is every month, we’re there learning and getting better at marketing the business based on the results from last month,” he said. “Small businesses can’t staff a marketing department internally. We’re able to help with that.”

For nearly a decade, Baisden did business the old way, setting up websites as a subcontractor.

“We did the technical work for this but we didn’t do any direct client work,” he said.

A native Oklahoman who attended Moore schools, Baisden went to Minneapolis to attend college and stayed. While living in Minneapolis, he started Cloud Web Team which subcontracted technical website design and development.

Baisden’s wife is also from Oklahoma and when they started thinking about starting a family, they decided to move back home to the Sooner state.

“We could work from anywhere. Our work force was remote at that time,” he said. “When I looked at the economy here and the cost of living here, that didn’t hurt either. It’s almost like getting a raise to move back here.”

Text Only | Photo Reprints
Business
  • Ideal Homes to dedicate Oklahoma’s first Home for HOPE

    Ideal Homes dedicated the company’s first Home for HOPE on Wednesday at 13209 SW 5th in Yukon....

    July 27, 2014

  • Todd Lamb to keynote luncheon

    Lt. Gov. Todd Lamb will provide the keynote address at the Norman Chamber of Commerce’s annual Legislative Lunch at 11:45 a.m. Aug. 6 at the National Weather Center. Lamb will speak on state issues that may impact local business and ...

    July 27, 2014

  • Builders Association of South Central Oklahoma learns about storm water proposal

    The Builders Association of South Central Oklahoma invited Norman Public Works Director Shawn O’Leary to talk about the new storm water fee proposal at its luncheon Thursday....

    July 27, 2014

  • Backing up everything, everywhere, not as easy as it should be

    Though we may wish or believe otherwise, computing devices are still somewhat of a hassle to use. Some devices, like Apple’s iPad, come close to being fully realized machines, but even iPads have their clunky side....

    July 27, 2014

  • Is using E10 or ‘pure’ gasoline more economical?

    An analysis by AAA Oklahoma shows that at today’s prices, E10 motor fuel is cheaper to use than 100 percent gasoline, despite the fewer miles per gallon produced by E10, which is a blend of 10 percent ethanol and 90 percent gasoline....

    July 27, 2014

  • Appellate judge retiring

    The Honorable Charles A. Johnson retired from the Court of Criminal Appeals after 25 years on the bench. Johnson was appointed to the court on Oct. 31, 1989, by Gov. Henry Bellmon to fill the unexpired term of Hez J. Bussey. After 59 ...

    July 27, 2014

  • Candy Basket celebrates 25 years

    Perhaps it’s the chocolate covered blueberries whose deliciousness still lingers. Or maybe it’s the blood orange and wild honey white chocolate ganache that won’t soon be forgotten by your taste buds. At The Candy Basket there is decadence ...

    July 20, 2014

  • Bramlett & Associates adopts new name reflective of business

    Bramlett & Associates Multimedia LLC (Bramlett Multimedia), 215 W. Main St., announced this month that the company will change its name after 12 years in business and will do business as BOLD-Multimedia. The announcement, made first to ...

    July 20, 2014

  • Toothpick holders convention coming to Norman

    Lynne Ryan has been collecting toothpick holders her entire life. “My parents, Mr. and Mrs. W.L. ‘Bud’ Gibbs started our collection in 1936,” Ryan said. Ryan was born in 1940, and she grew up crawling around toothpick holders, as have ...

    July 20, 2014

  • Protect your online banking, shopping with encryption

    In my free, one-night class called “Fight the Internet Bad Guys and Win,” I teach everyday computer users how to stay out of trouble on the Internet. How to avoid virus infections, how to discern between the genuine and counterfeit, and ...

    July 20, 2014