The Norman Transcript

Business

January 20, 2013

It looks like it’s Lucky 13

NORMAN — The Norman Convention and Visitors Bureau’s activity and performance measures have all increased from the first half of Fiscal Year 2012 to the first half of Fiscal Year 2013.

The number of leads the CVB sent out to our hotel partners increased and the number of nights those leads generated jumped by 45 percent. The number of bookings almost quadrupled from 2012 to 2013. The CVB also tracks the servicing of groups who book conferences, conventions, tournaments and other group travel. From 2012 to 2013, the number of groups serviced increased nearly six fold.

Other significantly increasing measurements included the number of media placements and the number of marketing programs.

In the website realm, the site showed enormous growth spurts. The number of user sessions, unique visitors, click-throughs and search-engine referrals in the first half of the year exceeded those same categories in the entire 2012 fiscal year. From December 2010 to December 2012, the number of unique visitors increased by a whopping 264 percent.

All those measurements lead into the most important categories: hotel occupancy rates, guest tax receipts and sales tax collection. Hotel occupancy has increased nearly 6 percent from 61.3 in 2012 to 67.1 (and 11 percent from 2011). The average daily rate of rooms in Norman also showed growth, going from $80.17 to $82.50 in FY 13. The amount of guest tax receipts paralleled the increases in both of those measurements, showing an 11 percent uptick. Overall sales tax receipts grew by 3 percent.

Stefanie Brickman, CTA, is the communications manager of the Norman Convention and Visitors Bureau. The NCVB exists to promote the city, to attract overnight meeting, convention, sport and tourism business to the community, and to enhance and contribute to the overall identity and economic wellbeing of the city.

For local news and more, subscribe to The Norman Transcript Smart Edition, or our print edition.

1
Text Only | Photo Reprints
Business
  • CryoTherapy.JPG Cryotherapy puts the freeze on pain

    Cryotherapy has come to Norman. Whole body cryogenic physical therapy has been used in Asia and Europe for years, but this alternative approach to pain relief and athletic performance is just now making an appearance in the U.S. “This was ...

    March 16, 2014 1 Photo

  • Norman use tax takes a hit while Moore sales tax flounders

    Norman use tax took a hit this month while Moore’s sales tax floundered for the first time since sales picked up in the post-tornado recovery period. For the city of Norman, however, sales tax collections are a bright spot on the revenue ...

    April 13, 2014

  • Nextep moves back to Dillard Building, but this time with much larger presence

    In 1997, entrepreneur Brian Fayak was just getting Nextep Inc., a professional employer service, started. Fayak had been working out of his sister’s house in west Norman and was delighted when the opportunity came to rent an executive ...

    April 13, 2014

  • Spotlight

    Chiropractic award Megan Borne, a chiropractic assistant at Sparks Clinic of Chiropractic in Norman, was recently awarded the title of C.A. counselor with the Pinnacle Chiropractic Management Group. She will assist other chiropractic ...

    April 13, 2014

  • Primrose presents Leadership class grads

    On Tuesday, the Norman Chamber of Commerce graduated both Leadership Norman and Tomorrow’s Leaders. Over the past several months, participants attended interactive sessions covering a variety of topics including communication, education, ...

    April 13, 2014

  • Business and restaurant survey online now

    The city of Norman is seeking input from its residents about retail shopping and restaurant opportunities that they would like to see locate to Norman. On Thursday, the city published a link to an online retail and restaurant survey on ...

    April 13, 2014

  • Norman Nation

    In 1964, when my father was a University of Oklahoma student, he and my mother were in desperation car shopping mode because their vehicle had just died. As the story has been told for nearly 50 years, the Ford dealership had not opened ...

    April 13, 2014

  • Spring cleaning: Time to change passwords again

    Are you in the habit of regularly changing the passwords for your online accounts? You should be — changing passwords regularly is a required part of every wise Internet user’s safety routine....

    April 13, 2014

  • Regional partnerships build prosperity

    Job creators shop for sites, regional marketing professionals told Norman’s Economic Development Advisory Board on Thursday. That makes selling the central Oklahoma region with its diversity of site options and amenities a business savvy ...

    April 6, 2014

  • Greening up the urban hardscape

    Native plantings, wildlife habitat and rippling waters aren’t just descriptors of a country life anymore. In Norman, green infrastructure practices are bringing the beauty of nature to the urban setting but repurposed to do the work that ...

    April 6, 2014