The Norman Transcript

Business

March 17, 2013

New Norman eatery S&B’s striving to make burgers an art form

(Continued)

NORMAN —

What customers can expect: S&B’s like their restaurants to look and feel like a record store, making music a key aspect of the dining experience. The music is specifically selected and visually expressed throughout the restaurant.

“It’s basically just all about beer, rock ‘n’ roll and burgers,” Roper said.

Having a brewhouse at the location, the restaurant has a really extensive beer menu, he said. The burger joint also makes the best out of being located next to the train tracks.

Every time a train goes by and blows the whistle, you can get a 50 cent 12 oz. draft of Railyard Amber Ale which is brewed in the brewhouse connected to S&B’s.

“It’s a great place to come and hang out on the patio, drink some good beers, watch games, get 50 cent draws every time a train goes by,” Roper said.

The restaurant is apparently pretty well-known for their bloody marys as well.

“We infuse our own vodka, they’re pretty fantastic,” the owner said.

While Roper takes on the food part of business, the other owner, Bryan Neel is in charge of the bar.

“I think our atmosphere sets us apart for one thing,” Roper said. “We have a really extensive beer menu, very well thought out, and then our cooking process is much different than any burger place you will ever find in the city, or pretty much anywhere.”

Roper said they “don’t just top burgers.”

A side from their buns, the restaurant makes everything in-house and fresh, including sauces and other toppings.

“We use all-natural black angus beef, so we use high quality products. It’s what we’re proud of, that it’s fresh and it’s high quality,” he said.

Roper said great burgers have two main characteristics: a good crust and a moist center. Everything else is self-expression, he said, and the menu is proof of that.

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