“As our real estate market continues to evolve, utilizing our skill sets in both markets, we’re able to help our agents do a better job and perform better for our clients,” Milner said. “Technology is driving all of us. There’s a lot of technologies that are being utilized better, and we have to use that as a consultant.”
“From the current Dillard Group ownership, we see it definitely as a positive,” said Darlene Bowline, Dillard Group manager. “McGraw is the No. 1 independent real estate company in Oklahoma.”
McGraw has the technology already in place, so partnering with the No. 1 real estate company in Norman and Cleveland County is a big boon for both firms.
“We’re going to provide the structure for our agents to provide the best service to our clients,” Milner said. “From a business perspective, it’s very cost effective.”
There will be training for agents and a bundling of services.
“We are in a relationship building phase right now, but we will have a ribbon cutting event to kick off the relationship on Jan. 3,” Milner said.
Dealing in cyberspace: Milner said making better use of technology and partnering is a smart way to expand the networks of two locally owned, independent companies.
“What’s interesting about the marketplace today is that a lot of marketing now exists between 6 p.m. and 2 in the morning,” Milner said. “People are using technology to access information.”
As many as 96 percent of people go online to search for a listing, he said.
“One of the areas where McGraw got very aggressive some years ago is being on the edge of how the consumer searches,” he said.
Serving those clients is not just about building a website. It’s knowing how to use that website to better serve those clients.