The Norman Transcript


June 23, 2013

Safety and economy hallmarks of new dealership in Norman

NORMAN — Norman Mitsubishi’s grand opening expands the stretch of the revitalized Main Street corridor. The new business at 2505 W. Main St. celebrated Wednesday with a ribbon cutting and reception.

Yoichi Yokozawa, president and CEO of Mitsubishi Motors North America, came from California to congratulate owner Chris Mayes and Buzz Banfield, director of operations, and the Norman Mitsubishi staff.

“They are very strong partners and know how to approach customers,” Yokozawa said.

He said the group, which also operates Big Red Sports and Imports, are big on customer satisfaction, making them ideal partners.

Visitors to the new showroom at Wednesday’s reception enjoyed catering by Legends of Norman.

Yokozawa said Mitsubishi Motors wanted a bigger market share in Oklahoma, but the dealerships are not offered to just anybody.

“We are being very selective,” said Kenny DeCay, Southwest Area Sales manager for Mitsubishi Motors North America.

Yokozawa said safety and fuel efficiency make Mitsubishi stand apart from the competition. Even the base models have all of the key safety factors that make the difference in life and death.

“We want everybody to be safe and have that technology,” DeCay said.

All models are equipped with airbags, and Mitsubishi also puts airbags in for the knees.

The popular Lancer is manufactured in America, Yokozawa said.

The cars are “very economical to operate” DeCay said, and come with a 10-year, 100,000-mile warrantee and five years of roadside assistance.

Mitsubishi Motors North America had two 2013 vehicles offerings named by the Insurance Institute for Highway Safety as “Top Safety Picks.” The popular Lancer compact sport sedan and the Outlander Sport compact crossover were selected by IIHS for the honor.

For the sixth year in a row, the Mitsubishi Lancer compact sport sedan joins an elite group of 2013 model vehicles that meet the Insurance Institute’s vehicle crash testing criteria. The Lancer is also one of the most fuel-efficient vehicles in the company’s lineup with an EPA-rated 34 mpg highway.

The 2013 Outlander Sport achieves an EPA-rated 31 mpg highway. It is produced in America at Mitsubishi’s Normal, Ill.

Joy Hampton



Text Only | Photo Reprints
  • Ideal Homes to dedicate Oklahoma’s first Home for HOPE

    Ideal Homes dedicated the company’s first Home for HOPE on Wednesday at 13209 SW 5th in Yukon....

    July 27, 2014

  • Todd Lamb to keynote luncheon

    Lt. Gov. Todd Lamb will provide the keynote address at the Norman Chamber of Commerce’s annual Legislative Lunch at 11:45 a.m. Aug. 6 at the National Weather Center. Lamb will speak on state issues that may impact local business and ...

    July 27, 2014

  • Builders Association of South Central Oklahoma learns about storm water proposal

    The Builders Association of South Central Oklahoma invited Norman Public Works Director Shawn O’Leary to talk about the new storm water fee proposal at its luncheon Thursday....

    July 27, 2014

  • Backing up everything, everywhere, not as easy as it should be

    Though we may wish or believe otherwise, computing devices are still somewhat of a hassle to use. Some devices, like Apple’s iPad, come close to being fully realized machines, but even iPads have their clunky side....

    July 27, 2014

  • Is using E10 or ‘pure’ gasoline more economical?

    An analysis by AAA Oklahoma shows that at today’s prices, E10 motor fuel is cheaper to use than 100 percent gasoline, despite the fewer miles per gallon produced by E10, which is a blend of 10 percent ethanol and 90 percent gasoline....

    July 27, 2014

  • Appellate judge retiring

    The Honorable Charles A. Johnson retired from the Court of Criminal Appeals after 25 years on the bench. Johnson was appointed to the court on Oct. 31, 1989, by Gov. Henry Bellmon to fill the unexpired term of Hez J. Bussey. After 59 ...

    July 27, 2014

  • Candy Basket celebrates 25 years

    Perhaps it’s the chocolate covered blueberries whose deliciousness still lingers. Or maybe it’s the blood orange and wild honey white chocolate ganache that won’t soon be forgotten by your taste buds. At The Candy Basket there is decadence ...

    July 20, 2014

  • Bramlett & Associates adopts new name reflective of business

    Bramlett & Associates Multimedia LLC (Bramlett Multimedia), 215 W. Main St., announced this month that the company will change its name after 12 years in business and will do business as BOLD-Multimedia. The announcement, made first to ...

    July 20, 2014

  • Toothpick holders convention coming to Norman

    Lynne Ryan has been collecting toothpick holders her entire life. “My parents, Mr. and Mrs. W.L. ‘Bud’ Gibbs started our collection in 1936,” Ryan said. Ryan was born in 1940, and she grew up crawling around toothpick holders, as have ...

    July 20, 2014

  • Protect your online banking, shopping with encryption

    In my free, one-night class called “Fight the Internet Bad Guys and Win,” I teach everyday computer users how to stay out of trouble on the Internet. How to avoid virus infections, how to discern between the genuine and counterfeit, and ...

    July 20, 2014