The Norman Transcript

Business

June 23, 2013

Safety and economy hallmarks of new dealership in Norman

NORMAN — Norman Mitsubishi’s grand opening expands the stretch of the revitalized Main Street corridor. The new business at 2505 W. Main St. celebrated Wednesday with a ribbon cutting and reception.

Yoichi Yokozawa, president and CEO of Mitsubishi Motors North America, came from California to congratulate owner Chris Mayes and Buzz Banfield, director of operations, and the Norman Mitsubishi staff.

“They are very strong partners and know how to approach customers,” Yokozawa said.

He said the group, which also operates Big Red Sports and Imports, are big on customer satisfaction, making them ideal partners.

Visitors to the new showroom at Wednesday’s reception enjoyed catering by Legends of Norman.

Yokozawa said Mitsubishi Motors wanted a bigger market share in Oklahoma, but the dealerships are not offered to just anybody.

“We are being very selective,” said Kenny DeCay, Southwest Area Sales manager for Mitsubishi Motors North America.

Yokozawa said safety and fuel efficiency make Mitsubishi stand apart from the competition. Even the base models have all of the key safety factors that make the difference in life and death.

“We want everybody to be safe and have that technology,” DeCay said.

All models are equipped with airbags, and Mitsubishi also puts airbags in for the knees.

The popular Lancer is manufactured in America, Yokozawa said.

The cars are “very economical to operate” DeCay said, and come with a 10-year, 100,000-mile warrantee and five years of roadside assistance.

Mitsubishi Motors North America had two 2013 vehicles offerings named by the Insurance Institute for Highway Safety as “Top Safety Picks.” The popular Lancer compact sport sedan and the Outlander Sport compact crossover were selected by IIHS for the honor.

For the sixth year in a row, the Mitsubishi Lancer compact sport sedan joins an elite group of 2013 model vehicles that meet the Insurance Institute’s vehicle crash testing criteria. The Lancer is also one of the most fuel-efficient vehicles in the company’s lineup with an EPA-rated 34 mpg highway.

The 2013 Outlander Sport achieves an EPA-rated 31 mpg highway. It is produced in America at Mitsubishi’s Normal, Ill.

Joy Hampton

366-3539

jhampton@

normantranscript.com

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