The Norman Transcript

Business

June 21, 2014

Store describes itself as ‘boho shabby vintage chic’

NORMAN — Norman business owner Deanna Thompson stood behind the counter at her new business, It’s a Shopping Thing, on Main Street as she described her vision for the boutique.

“We want to create a feeling when you come in here so we have certain music, we have certain fragrances,” Thompson said. “It’s kind of feminine thing going on and we just want you to feel good.”

While many have compared her business to Anthropologie or Free People, she said there’s a mix of different styles.

“I came up with the term boho shabby vintage chic,” Thompson said with a laugh. “It’s very hard to explain because it kind of has a vintage feel in here. It’s kind of lacy and romantic, but it has kind of a boho feel.”

Thompson previously sold items from It’s a Shopping Thing online, but since moving to Main Street in March, she said sales have picked up.

“We’ve gotten a great, great, great response,” she said. “We’ve always loved Norman. It’s kind of an artsy town so I feel like it fits with what we have and what they have in the downtown area.”

The boutique carries about 20 to 25 different designers, many of whom consider their clothing designs pieces of art, she said.

“Magnolia Pearl (a designer), she’s from Texas, and a lot of her pieces are one of a kind. They have vintage fabrics on them and we are the only store in the state of Oklahoma that carries Magnolia Pearl,” Thompson said.

Recent designers they picked up for their Juniors section include Hazel and Nick & Mo, which she believes will do really well. The boutique carries clothing from size four to size twenty so there’s quite a variety.

“Our age group is anywhere from like high school students to 80-year-olds,” she said. “I mean it’s just such a wide range.”

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