The Norman Transcript

Business

April 27, 2014

University licensing department honored

NORMAN — The University of Oklahoma Licensing Department is the recipient of the 2014 Synergy Award: Program of the Year, officials with the International Collegiate Licensing Association announced.

Last year, OU began teaching licensing and intellectual property in sports, an undergraduate course offered through the Price College of Business and an elective in the new sports management concentration and minor.

The university continued the expansion of OU’s Sooner Jr. program, a youth-focused community outreach program that emphasizes the importance of being F.A.N.S. (fitness fun, academics, nutrition and sportsmanship) and utilizes OU coaches and student-athletes to deliver the message.

The department also launched the fifth annual “There’s Only One Oklahoma” program, which allows fans to select T-shirt designs, and released the third installment of the History of Oklahoma Football DVD merchandise program with “Original Retro Brand” and “Top of the World.”

The University of Oklahoma’s brand is recognized nationally and internationally.

OU’s Office of Trademark Licensing is an extension of OU’s overall branding efforts. Leading OU’s Licensing Department is Renata Hays, assistant athletics director for branding and licensing, who serves on the board of directors for the International Collegiate Licensing Association.

Other staff members include Shelly Terry, assistant director for branding and licensing; Paul Mills, university brand representative for the Licensing Resource Group; Ben Habern, OU licensing graduate assistant; and Trina Kizer, who oversees OU’s crafter’s program.

The OU Licensing Department is guided by the University’s Trademark Administrative Committee.

In addition to Hays, committee members are Catherine Bishop, vice president for Public Affairs; Anil Gollahalli, vice president of the University of Oklahoma and general counsel to the OU Board of Regents; Kenny Mossman, senior associate athletics director for external operations; John Sarantakos, administrator for printing, mailing and document services; and Erin Yarbrough, associate vice president for Web communications, marketing and new media.

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