At night, the sight might be considered particularly spectacular as colored lights provide a light show for passersbys. The colors bounce off chandeliers inside the building and reflect off the many shiny surfaces that come with the domain of a jewelry business.
Even with the “light show” and having a larger building with more lights than the old location, Gina Mitchell said the store’s energy bill is actually lower. She said they are “greening up” and decreasing their footprint by using high efficiency LED lighting.
The Mitchells care about reducing the environmental footprint, and they support charities in an effort to do their part to support the community, she said.
With many positives, it’s easy to see why the business has grown since its inception in downtown Norman in 1981. The Mitchells care about the quality of their products — they hand pick each diamond they sell — and they care about the community where they have done business for decades.