The Norman Transcript

Business

April 3, 2014

Norman hits Times Square

NORMAN — Visit Norman is hitting Times Square this week as a five-second promotional video runs on the Good Morning America billboard. The short video is part of a promotional campaign by the Norman Convention and Visitors Bureau.

“They anticipate that over 1.5 million people will see the video spot on the billboard,” NCVB Executive Director Dan Schemm said.

The video is included as part of an advertisement package in the Wall Street Journal’s “Horizon Travel” magazine.

“’Horizon’s Travel’ magazine will be inserted in the Wall Street Journal and be seen by just under half a million people,” Schemm said. “It’s a one-page ad really trying to drive interest in Norman and drive traffic to the website. The ultimate goal is get people to plan trips to Norman.”

Schemm said the Wall Street Journal is seen by a demographic that fits NCVB’s target audience of people with disposable income who are able to travel.

“This is a new market segment for us,” Schemm said. “We’re excited for a new audience to see our message.”

The opportunity for the video to hit the billboard was an added plus in the promotional package.

“Not only will the advertisement on the billboard be seen for 1.5 million people,” he said, “but it’s also the prestige of being seen on the billboard.”

Schemm said a viewing on the billboard is another way to get people talking about Norman.

“We’re going to be looking to strategically spend our dollars and go after opportunities that target that demographic,” Schemm said. “And this coming fiscal year, we’ll be conducting a visitor’s profile study that will get us even more data on people who are coming to Norman, why they are coming, what they’re doing when they’re here and where they’re coming from.”

Text Only | Photo Reprints
Business
  • Ideal Homes to dedicate Oklahoma’s first Home for HOPE

    Ideal Homes dedicated the company’s first Home for HOPE on Wednesday at 13209 SW 5th in Yukon....

    July 27, 2014

  • Todd Lamb to keynote luncheon

    Lt. Gov. Todd Lamb will provide the keynote address at the Norman Chamber of Commerce’s annual Legislative Lunch at 11:45 a.m. Aug. 6 at the National Weather Center. Lamb will speak on state issues that may impact local business and ...

    July 27, 2014

  • Builders Association of South Central Oklahoma learns about storm water proposal

    The Builders Association of South Central Oklahoma invited Norman Public Works Director Shawn O’Leary to talk about the new storm water fee proposal at its luncheon Thursday....

    July 27, 2014

  • Backing up everything, everywhere, not as easy as it should be

    Though we may wish or believe otherwise, computing devices are still somewhat of a hassle to use. Some devices, like Apple’s iPad, come close to being fully realized machines, but even iPads have their clunky side....

    July 27, 2014

  • Is using E10 or ‘pure’ gasoline more economical?

    An analysis by AAA Oklahoma shows that at today’s prices, E10 motor fuel is cheaper to use than 100 percent gasoline, despite the fewer miles per gallon produced by E10, which is a blend of 10 percent ethanol and 90 percent gasoline....

    July 27, 2014

  • Appellate judge retiring

    The Honorable Charles A. Johnson retired from the Court of Criminal Appeals after 25 years on the bench. Johnson was appointed to the court on Oct. 31, 1989, by Gov. Henry Bellmon to fill the unexpired term of Hez J. Bussey. After 59 ...

    July 27, 2014

  • Candy Basket celebrates 25 years

    Perhaps it’s the chocolate covered blueberries whose deliciousness still lingers. Or maybe it’s the blood orange and wild honey white chocolate ganache that won’t soon be forgotten by your taste buds. At The Candy Basket there is decadence ...

    July 20, 2014

  • Bramlett & Associates adopts new name reflective of business

    Bramlett & Associates Multimedia LLC (Bramlett Multimedia), 215 W. Main St., announced this month that the company will change its name after 12 years in business and will do business as BOLD-Multimedia. The announcement, made first to ...

    July 20, 2014

  • Toothpick holders convention coming to Norman

    Lynne Ryan has been collecting toothpick holders her entire life. “My parents, Mr. and Mrs. W.L. ‘Bud’ Gibbs started our collection in 1936,” Ryan said. Ryan was born in 1940, and she grew up crawling around toothpick holders, as have ...

    July 20, 2014

  • Protect your online banking, shopping with encryption

    In my free, one-night class called “Fight the Internet Bad Guys and Win,” I teach everyday computer users how to stay out of trouble on the Internet. How to avoid virus infections, how to discern between the genuine and counterfeit, and ...

    July 20, 2014