The Norman Transcript

Business

October 21, 2012

Andy Alligator’s wins national awards

NORMAN —  Andy Alligator’s Water Park, a family-owned operation that opened this summer on the Interstate 35 corridor on the north side of Norman, won five national marketing awards at the 2012 World Waterpark Association national conference in Las Vegas.

“As a new family-owned, single operation, we are honored to have received awards at the Wave Review Competition,” said Andy Alligator’s Water Park General Manager Kyle Allison. “It was a great feeling for our team to win one award, much less five. It’s especially humbling when you consider winners of this award in recent years.”

Andy Alligator’s was recognized with the association’s Wave Review Awards for Best Brochure, Best Poster, Best Press Kit/Media Kit, Best Social Media Campaign, and Best TV Commercial.

The $4.1 million water park celebrated its grand opening in May alongside Andy Alligator’s Fun Park, which has been in operation for several years.

It is the first commercial waterpark to open in the Oklahoma City metro area in nearly three decades.

Moore-based Trifecta Communications handles marketing materials for Andy Alligator’s. For the water park’s inaugural season Trifecta created an integrated campaign that included a kid-friendly jingle for TV and radio, as well as billboards, social media, web, and print initiatives.

The Wave Review Competition receives entries from water parks across the U.S. Judging criteria consists of originality, creativity, innovation and overall excellence in marketing.

Winners were recognized at the association’s 32nd Annual Symposium & Trade Show hosted in Las Vegas recently.

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