The Norman Transcript

Business

September 30, 2012

The good triple digits

NORMAN — Recently, the Oklahoma Department of Tourism shared research with its partners across the state about media consumption. 

In 2011, surveys reflected 85 percent of personal travel was planned online by U.S. adults. Conversely, the impact of television is declining, both as consumed media (the number of people watching) as well as a vehicle to plan travel. For the first time last year, the number of households with televisions declined. 

The state has moved away from advertising Oklahoma on television and has moved more resources into promoting its website, TravelOK.com.

What does this mean for NCVB? It means that we are riding the right wave as we invest resources into promoting VisitNorman.com on TravelOK.com.

 VisitNorman.com is a prominent feature on the Norman logo, redesigned in 2010. Since the launching our realigned brand campaign with the new Norman logo and then redesigning VisitNorman.com , the number of unique visitors has increased by 207 percent.

 Within the 2012 fiscal year, VisitNorman.com experienced triple-digit-percentage increases in several areas including:

· 609 percent increase in the number of web pages developed

· 416 percent increase in the number of online views of the visitors guide

· 250 percent increase in the number of web pages viewed

· 209 percent increase in the time spent on the site 

The home page features an online reservations system that allows the user to book rooms at Norman’s lodging establishments while also promoting all there is to do, see, eat, buy and experience while making a visit.

Stefanie Brickman is the communications manager of the Norman Convention and Visitors Bureau.

For local news and more, subscribe to The Norman Transcript Smart Edition, or our print edition.

1
Text Only | Photo Reprints
Business
  • Tunneling your way through the Internet

    Surfing” the Internet used to be a popular pastime. You hopped on your computer surfboard and rode the waves of the Internet, randomly surfing and exploring from one website to the next....

    August 1, 2014

  • Ideal Homes to dedicate Oklahoma’s first Home for HOPE

    Ideal Homes dedicated the company’s first Home for HOPE on Wednesday at 13209 SW 5th in Yukon....

    July 27, 2014

  • Todd Lamb to keynote luncheon

    Lt. Gov. Todd Lamb will provide the keynote address at the Norman Chamber of Commerce’s annual Legislative Lunch at 11:45 a.m. Aug. 6 at the National Weather Center. Lamb will speak on state issues that may impact local business and ...

    July 27, 2014

  • Builders Association of South Central Oklahoma learns about storm water proposal

    The Builders Association of South Central Oklahoma invited Norman Public Works Director Shawn O’Leary to talk about the new storm water fee proposal at its luncheon Thursday....

    July 27, 2014

  • Backing up everything, everywhere, not as easy as it should be

    Though we may wish or believe otherwise, computing devices are still somewhat of a hassle to use. Some devices, like Apple’s iPad, come close to being fully realized machines, but even iPads have their clunky side....

    July 27, 2014

  • Is using E10 or ‘pure’ gasoline more economical?

    An analysis by AAA Oklahoma shows that at today’s prices, E10 motor fuel is cheaper to use than 100 percent gasoline, despite the fewer miles per gallon produced by E10, which is a blend of 10 percent ethanol and 90 percent gasoline....

    July 27, 2014

  • Appellate judge retiring

    The Honorable Charles A. Johnson retired from the Court of Criminal Appeals after 25 years on the bench. Johnson was appointed to the court on Oct. 31, 1989, by Gov. Henry Bellmon to fill the unexpired term of Hez J. Bussey. After 59 ...

    July 27, 2014

  • Candy Basket celebrates 25 years

    Perhaps it’s the chocolate covered blueberries whose deliciousness still lingers. Or maybe it’s the blood orange and wild honey white chocolate ganache that won’t soon be forgotten by your taste buds. At The Candy Basket there is decadence ...

    July 20, 2014

  • Bramlett & Associates adopts new name reflective of business

    Bramlett & Associates Multimedia LLC (Bramlett Multimedia), 215 W. Main St., announced this month that the company will change its name after 12 years in business and will do business as BOLD-Multimedia. The announcement, made first to ...

    July 20, 2014

  • Toothpick holders convention coming to Norman

    Lynne Ryan has been collecting toothpick holders her entire life. “My parents, Mr. and Mrs. W.L. ‘Bud’ Gibbs started our collection in 1936,” Ryan said. Ryan was born in 1940, and she grew up crawling around toothpick holders, as have ...

    July 20, 2014