NORMAN — Recently, the Oklahoma Department of Tourism shared research with its partners across the state about media consumption.
In 2011, surveys reflected 85 percent of personal travel was planned online by U.S. adults. Conversely, the impact of television is declining, both as consumed media (the number of people watching) as well as a vehicle to plan travel. For the first time last year, the number of households with televisions declined.
The state has moved away from advertising Oklahoma on television and has moved more resources into promoting its website, TravelOK.com.
What does this mean for NCVB? It means that we are riding the right wave as we invest resources into promoting VisitNorman.com on TravelOK.com.
VisitNorman.com is a prominent feature on the Norman logo, redesigned in 2010. Since the launching our realigned brand campaign with the new Norman logo and then redesigning VisitNorman.com , the number of unique visitors has increased by 207 percent.
Within the 2012 fiscal year, VisitNorman.com experienced triple-digit-percentage increases in several areas including:
· 609 percent increase in the number of web pages developed
· 416 percent increase in the number of online views of the visitors guide
· 250 percent increase in the number of web pages viewed
· 209 percent increase in the time spent on the site
The home page features an online reservations system that allows the user to book rooms at Norman’s lodging establishments while also promoting all there is to do, see, eat, buy and experience while making a visit.
Stefanie Brickman is the communications manager of the Norman Convention and Visitors Bureau.