The Norman Transcript

Columns

March 17, 2013

Norman Crest store 35 years in the making

(Continued)

NORMAN —

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The April 2 election for mayor and four city council seats also contains an important question on the city’s hotel-motel room tax. Organizers have asked voters to raise the tax 25 percent, from 4 percent to 5 percent.

The 4 percent rate has been the same for 30 years.

It would bring in about $284,000 more to be split between the arts, city parks and the city’s convention and tourism bureau. The tax provides about 95 percent of the NCVB’s funding.

The organization wants to provide more destination marketing. NCVB director Stephen Koranda says Norman spends the least of all Big 12 cities in the marketing of itself.

For every $1 spent on destination marketing, $59 is spent by visitors. For every $1 invested in the arts, $8 is returned.

If approved by voters (and why wouldn’t they since they don’t usually pay for rooms), the tax rate would keep Norman under Oklahoma City.

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