The Norman Transcript

Editorials

March 22, 2014

Beer, wine at Starbucks

NORMAN — The help wanted advertisements for Starbucks may soon seek more than just a few good baristas. Sommeliers may also be needed.

The 11,000-store coffee house chain will begin offering more than just coffee and tea. The company announced it will begin marketing beer and wine at select stores.

“Starbucks Evenings” is now available in 26 cafes, but more will sell alcohol later this year. Along with additional small dish offerings, the beer and wine gives the store a much-needed evening clientele.

It’s not unlike other fast-food chains, which seek to maximize offerings in off-peak hours. Taco Bell is highlighting snacks and late-night meals in its advertising. McDonald’s is pushing fruit shakes and other drinks for mid-day consumption.

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