The Norman Transcript

Editorials

September 11, 2013

Anti-smoking ads working

NORMAN — Those reality-based, anti-smoking advertisements that feature former smokers whose health has been significantly harmed by tobacco use are apparently doing some good.

A study released this week by the Centers for Disease Control suggests more than 200,000 Americans stopped smoking immediately following the three-month campaign in 2012.

About half of them will stop for good. The Tobacco Settlement Endowment Trust, funded by a tobacco lawsuit several years ago, estimates there are 75,000 fewer adult smokers in Oklahoma in 2012 than in 2011.

The Centers for Disease Control campaign comes at the same time that ads for prescription drugs to help curb smoking also have geared up.

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