The Norman Transcript

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August 12, 2012

Fan Outfitters to open in Norman

NORMAN — Fan Outfitters, a collegiate sports apparel company is opening three retail locations and adding over 75 new jobs. The retailer plans to open three stores in the next year which include Norman, Moore and Oklahoma City.  The first store will open in Norman on Aug 15 and will feature OU and Thunder merchandise. 

The University of Oklahoma, Oklahoma State, and Thunder each have some of the greatest fan base followings around the country, according to founders, Stephen Dawahare and Joe Kawaja. 

“Fan Outfitters is a store that completely outfits the true OU, OSU and Thunder fan,” said Joe Kawaja. “We have everything from a small car decal to a sleeping bag embellished with the OU, OSU and Thunder logos.”

The Norman location will be a one stop shop and to completely outfit the ultimate fan. With music and televisions, shoppers may feel like they are at a sporting event rather than an apparel store. The store will feature brand new lines of Nike and Adidas. 

The 7,000 square foot Norman store is located in Norman Plaza at 3600 West Main Street.

 Fan Outfitters first opened its doors in September 2009 with the University of Kentucky.  The Company quickly grew to five locations in two years. 

“Oklahoma was the best fit.  The strength of a top 10 football program and the opportunity to move into Pro Sports Apparel was a seamless match,” Kawaja said. 

This new market expansion will give the company seven total retail locations, a 54 foot traveling mobile retail store, and websites for each market, school, and team.  The stores range in size from 6,000 to 10,000 square feet. 

 With such a personal interest in collegiate and pro merchandise, the company’s founders’ first store filled a void in an industry that is generally fragmented without a national player.  “We are fans who know what fans want, to provide that to others is an amazing opportunity,” Dawahare said. 

The company has gained insight into a number of other collegiate and professional markets and plans for expansion continue. 

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