The Norman Transcript

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November 9, 2013

Internet marketing now affordable for small businesses

(Continued)

NORMAN —

Baisden and his team will adapt and improve each website as they work with the individual businesses. Cloud offers very affordable base services including website and mobile management. The services can grow as the business grows.

“It’s gotten complicated enough a typical business owner can’t learn it, and they can’t keep up with this technology anymore. It’s just advancing way too fast. It’s not a part-time endeavor anymore.”

But while the online business universe has become more complicated, it has also become more crucial to business success.

“In most industries, it’s the primary way to get new customers,” he said.

For businesses who want to go beyond the basics, Cloud Agency can help businesses do proactive marketing.

“The next thing you want to do is use the website visitors to build an email list,” he said.

Cloud can also help businesses do search marketing and content marketing.

“The key is every month, we’re there learning and getting better at marketing the business based on the results from last month,” he said. “Small businesses can’t staff a marketing department internally. We’re able to help with that.”

For nearly a decade, Baisden did business the old way, setting up websites as a subcontractor.

“We did the technical work for this but we didn’t do any direct client work,” he said.

A native Oklahoman who attended Moore schools, Baisden went to Minneapolis to attend college and stayed. While living in Minneapolis, he started Cloud Web Team which subcontracted technical website design and development.

Baisden’s wife is also from Oklahoma and when they started thinking about starting a family, they decided to move back home to the Sooner state.

“We could work from anywhere. Our work force was remote at that time,” he said. “When I looked at the economy here and the cost of living here, that didn’t hurt either. It’s almost like getting a raise to move back here.”

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