“We’re a split society today,” Milner said. “I know some agents now that have completely sold homes via text.”
While the human connection — agents who listen and get to know their clients well to better serve them — is still key to most real estate transactions, there are transactions that take place completely in cyberspace and through phone contact.
“How do we do that better? The key is the communication of all the resources you have available,” Milner said. “If they are all talking in the same language, it’s so much easier for the agent to serve you.”
Creating a stronger network between two locally owned independent brokerages is the best of both worlds — real human understanding, knowledge and experience married to the tools technology can provide.
Milner said the business continues to evolve, and with that, agents and how they serve clients will evolve, allowing lead agents to take on a team.
“They’re independent contractors growing their own business under the umbrella of the brokerage which supplies a network of support services,” he said. “We have some incredible agents.”