The Norman Transcript

Headlines

December 8, 2012

NJ teen wants Easy-Bake Oven given a makeover to appeal to boys

PROVIDENCE, R.I. — Four-year-old Gavyn Boscio loves to cook and asked for an Easy-Bake Oven for Christmas. But when his big sister went to buy one, she discovered to her disappointment that it comes only in girly pink and purple, with girls — and only girls — on the box and in the commercials.

So the eighth-grader from Garfield, N.J., started an online petition asking Pawtucket, R.I.-based Hasbro to make the toy ovens in gender-neutral colors and feature boys on the package.

By Friday, 13-year-old McKenna Pope’s petition had garnered more than 30,000 signatures in a little more than a week.

And celebrity chef Bobby Flay, who owned an Easy-Bake Oven as a boy, is among those weighing in on her side.

In a video McKenna made to accompany her petition on Change.org, Gavyn whips up a batch of cookies and tells his sister he wants a dinosaur and an Easy-Bake Oven for Christmas. When she asks him why there are no boys in the commercial for Easy-Bake Ovens, he explains: “Because only girls play with it.”

“Obviously, the way they’re marketing this product is influencing what he thinks and the way that he acts,” McKenna said in an interview. She said her little brother would probably be OK playing with a purple-and-pink oven by himself but would be too embarrassed to use it in front of his friends.

A spokesman for Hasbro did not return calls for comment.

In a letter McKenna received on Monday, a Hasbro representative told her the company has featured boys on the packaging over the years and said a brother and sister were finalists for the Easy-Bake “Baker of the Year” award in 2009. Hasbro also pointed to Flay as an example of a chef who traced his career to an early experience with the Easy-Bake.

Text Only | Photo Reprints
Headlines
  • Braddy_1. Norman North teen struck by freight train recovering with therapy

    A Norman North teen struck by a freight train in May is on the road to recovery and ready to get back to school after spending most of his summer in a hospital. Harrison Braddy, 16, has been staying busy with rehab and physical therapy ...

    July 28, 2014 1 Photo

  • Storm victims face loan dilemma

    The tornadoes, flooding and hail that struck Oklahoma last year left hundreds of millions of dollars in property damage, causing many home and business owners to seek help in the form of low-interest federal loans....

    July 27, 2014

  • Teen critical after rescue

    A 17-year-old Yukon male was transported to the hospital Sunday after a near drowning incident at Lake Thunderbird in the Party Cove area. Emergency crews responded to the lake after a report of a possible drowning around 5:30 p.m. ...

    July 27, 2014

  • Migrant kids go to Mass

    The services have all the elements of a typical Sunday Mass — singing, scripture, a sermon, prayers, communion and worship....

    July 27, 2014

  • Injury accident reported

    Transcript Staff Emergency crews responded to an injury accident around 10:20 p.m. Sunday in the 1000 block of 80th Avenue Southeast where there were reports of someone pinned. Several reports indicated a vehicle struck a tree causing one ...

    July 28, 2014

  • Photo Slideshow: James Garner through the years

    Photos of James Garner...

    July 27, 2014

  • Prisons expand reach to bring training to more officers

    McALESTER — Joshua Drake once was offered the chance to be a corrections officer but turned it down because he didn’t want to leave his wife and aging parents for six weeks to train hundreds of miles away in El Reno....

    July 27, 2014

  • SWIMMER Aquatic center could serve many community needs

    Michael Yoch could have been the kid with asthma sitting on the sidelines — could have been, but wasn’t. Michael had trouble running because of his asthma, which made it difficult to play soccer and many other sports his friends loved. ...

    July 27, 2014 1 Photo

  • Director leaves decade of memories

    Maureen Dolan is giving up the post as director of St. Joseph’s Early Childhood Development Center, fondly called “St. Joe’s” by the many parents whose pre-school children have spent their weekdays under her care over the past 10 years....

    July 27, 2014

  • Health officials prepare for flu

    OKLAHOMA CITY — Following a flu season in which a record number of Oklahomans died as a result of the virus, state and county health officials say educating the public and general common sense are vital to reducing both the death rate and ...

    July 27, 2014