The Norman Transcript


September 7, 2012

Norman businesses look for home game boost

NORMAN — With every University of Oklahoma home football game sold out, the city is preparing for another season of Sooner fans and their money descending upon the city.

While it’s impossible to completely tease out the threads of OU academics and other programs — including other sports programs — from the impact of OU football on Norman and the surrounding area, there is little doubt that football is a major money maker for city, state, county and university.

Based on reports by the university to the U.S. Department of Education, game day operating expenses of the football team for 2010-2011 (the most recent year with available data) was $6,088,817. That’s $52,946 per participant for 115 participants.

Sounds like a lot? Not when balanced against the money that flows back into the school and the community as a result of that investment.

The revenue from OU football was reported to the U.S. Department of Education at nearly $59 million, over half of the total revenue for all of OU’s sports teams combined. According to ESPN rankings, that puts OU’s football program in the top 10 (as No. 10 in the nation) for college football money-makers.

The University of Texas is rated No. 1 for the same year, University of Alabama No. 7, Nebraska is No. 13, and Arkansas is No. 17. Oklahoma State University is ranked as the No. 20 money maker for the same year.

Impact on Norman

Each game day approximately 4,000 out-of-town visitors stay overnight, according to data gathered by the Norman Convention and Visitor’s Bureau.

The estimated average daily spending by those 4,000 overnight visitors is $234 per person equaling a total of $936,000 per home game day. That generates $65,160 in local sales tax and $52,696 in state tax revenues according to analysis by the Regional Project Assessment System.

That means nearly $1 million in direct dollars spent per game day is generated just by out-of-town visitors who spend the night. And that’s only a portion of the game day spending.

Text Only | Photo Reprints
  • Chamber Banquet During annual banquet, Chamber of Commerce promotes moving Norman forward

    Amidst the backdrop of music, dancing, dinner and fellowship, business leader Mike Fowler announced that the time for a quality-of-life initiative in Norman has come. As incoming Norman Chamber of Commerce board chairman, Fowler and ...

    April 18, 2014 1 Photo

  • Symposium speaker Paul Polik: Commerce can help and bring millions out of poverty

    How to harness the power of commerce to address social and environmental challenges in sustainable ways was the topic of discussion at the University of Oklahoma Center for the Creation of Economic Wealth’s fourth annual Social ...

    April 18, 2014

  • Amber waves turn gray as farms lose younger generation

    OKLAHOMA CITY — Jerry Pfeiffer was thrilled when his son, Kelsey, 25, announced plans to return to the family’s farm in Orlando....

    April 18, 2014

  • Postal retiree luncheon set

    A postal retiree luncheon will be 11:30 a.m. Monday at Golden Corral Buffet and Grill, 123 N. Interstate Drive in Norman. Diners will meet in the lobby. For more information, call Joyce Carle at 872-5157....

    April 18, 2014

  • Flapjack fundraiser set

    The Apple Gold Group, a franchisee of Applebee’s Neighborhood Grill and Bar, will partner with the Global Outreach Team at Go Church to host a Flapjack Fundraiser on April 26. Proceeds raised will be used by team members to purchase ...

    April 18, 2014

  • OU Hornsemble goes to the movies

    The OU Hornsemble will present a concert of music from the cinema at 6 p.m. April 27 in the Paul F. Sharp Concert Hall. Billed as “Movie-Time Music,” the ensemble will present a wide variety of cinematic music from the 1940s to the ...

    April 18, 2014

  • Judge asks pointed questions in gay marriage case

    DENVER — A judge in Colorado who will play a pivotal role deciding whether gays should be allowed to wed in the United States asked pointed questions Thursday about whether Oklahoma can legally ban the unions....

    April 18, 2014

  • Fallin disappointed SBAdenied loans

    OKLAHOMA CITY — Gov. Mary Fallin said Thursday she is disappointed that a federal agency denied a request for loans to businesses in two Oklahoma towns affected by an emergency bridge closure....

    April 18, 2014

  • Sudan: 12 die after mob attacks UN base

    JUBA, South Sudan — An angry mob of South Sudanese youths attacked a U.N. base on Thursday to harm members of an ethnic minority sheltering inside. Peacekeepers were forced to open fire, amid rampaging violence that killed at least 12 ...

    April 18, 2014

  • Woman bound over for trial

    A Slaughterville woman facing a manslaughter charge after the death of an 8-year-old child was bound over for trial this week after a preliminary hearing in Cleveland County District Court. Kimberly Dawn Wenthold, 29, was charged in ...

    April 18, 2014