The Norman Transcript

October 25, 2012

White is the hot color for this game

By Joy Hamptonand Kyle Phillips
The Norman Transcript

NORMAN — Striping the stadium is causing some challenging problems for some fans, especially those trying to be prepared for a cool-evening game.

“Everybody wants cold-weather gear, so it’s kind of been a scramble,” said Mitchel Barker of Balfour of Norman. “Pretty much everybody wants white, because nobody has white cold-weather gear. It’s odd-numbered sections that are supposed to wear white.”

The OU Athletics Department has asked fans in even-numbered sections to wear crimson, while fans in odd-numbered sections are asked to wear white. The idea is to make a bold color statement reflecting Sooner pride for all those watching on television.

Fans are already out, trying to buy apparel to wear to the big game. Doug Kennon, owner of Sooner Legends, said he usually wears crimson at home games but is sitting in a white section.

Balfour’s Barker said Campus Corner is hopping.

So far, the fans are all Sooners, but he said he knows the Fighting Irish are on the way.

“All of the hoodies have done really well, and all of the novelty sweatshirts have done really well,” said Stephanie Farris, manager of Dillards Ladies Ready-to-Wear. “We do have a fair mix of white and crimson.”

Farris said evening games are a boost to business.

“It is tremendous the out-of-towners who come in and go to the mall before they head to the game or to tail-gate parties,” Farris said.

Kristy Baze, an OU junior who works at Balfour, will be working on game day but wishes she could go to the game. In the meantime, she’s helping fans find that special OU gear.

“Everyone is looking for the white Oklahoma long-sleeved shirts and white hoodies,” Baze said. “But we do have a lot of people coming in for the ‘Beat Notre Dame’ shirts as well.

The “Beat Notre Dame” T-shirts have been a popular item, with Fan Outfitters stocking up.

“We have had a lot of people coming in looking for the white shirts,” said Brandy Noel, manager at Fan Outfitter on West Main. “I had to tell people to come back at 1:30 p.m., so we could get our shipment unloaded.

“We expect a lot of traffic (Wednesday) afternoon as people come in to get” shirts, Noel said.

For OU students, it’s all crimson on Saturday.

“I am definitely going to the game,” said Taylor Tamage, an OU junior and sales associate at Fan Outfitters. “Since I have student tickets, I will be wearing crimson. I am really excited that I get to go.”

“I wish I could go to the game, but I have to be here at work,” Baze said. “We are expecting to be very busy on game day.”

Joy Hampton covers business issues for The Transcript. Kyle Phillips is a Transcript photographer.

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