The Norman Transcript

Headlines

February 4, 2013

‘Warm Bodies’ heats up box office

NEW YORK — The love-struck zombies of “Warm Bodies” swarmed the box office on Super Bowl weekend with a $20 million opening.

On a weekend that Hollywood largely punts to football, the PG-13 film from Lionsgate’s Summit Entertainment easily led the box office, according to studio estimates Sunday. The Super Bowl always means a significant slide in movie-going on Sunday — studios predict a decrease of as much as 70 percent from Saturday to Sunday — but “Warm Bodies” still lured many teenage fans.

The film is about a zombie whose love for a human redeems him. Lionsgate, which also released the “Twilight” saga, is calling it a “rom-zom-com” for its mix of humor, romance and the supernatural. The film appealed particularly to females, who made up 60 percent of the audience.

“They’ve definitely cracked the code on how to attract that teen audience with films like ‘The Hunger Games,’ ‘Twilight’ and something like ‘Warm Bodies,’ which definitely plays right into the sweet spot of that demographic,” says Hollywood.com box-office analyst Paul Dergarabedian.

David Spitz, executive vice president of Lionsgate, said the studio courted female teens with “Warm Bodies” by pairing its trailer with the last “Twilight” film, “Breaking Dawn, Part II.”

Younger female audiences have some history of turning out on Super Bowl weekends. The most successful film released the weekend of the big game was in 2008, when “Hannah Montana and Miley Cyrus: Best of Both Worlds Concert” opened.

Action films continued to fare poorly in 2013, as Sylvester Stallone’s “Bullet to the Head” opened with just $4.5 million for Warner Bros. That meant his brawny cohort Arnold Schwarzenegger bested him when his “The Last Stand” opened with $7.2 million in January.

But both openings were poor. Along with the weak performance of Jason Statham’s “Parker,” which has taken in $12.4 million in two weeks for FilmDistrict, moviegoers aren’t turning out for traditional R-rated action movies. That trend should reverse itself when Bruce Willis’ “A Good Day to Die Hard” opens Feb. 14, Dergarabedian said.

For local news and more, subscribe to The Norman Transcript Smart Edition, or our print edition.

1
Text Only | Photo Reprints
Headlines
  • Chamber Banquet During annual banquet, Chamber of Commerce promotes moving Norman forward

    Amidst the backdrop of music, dancing, dinner and fellowship, business leader Mike Fowler announced that the time for a quality-of-life initiative in Norman has come. As incoming Norman Chamber of Commerce board chairman, Fowler and ...

    April 18, 2014 1 Photo

  • Symposium speaker Paul Polik: Commerce can help and bring millions out of poverty

    How to harness the power of commerce to address social and environmental challenges in sustainable ways was the topic of discussion at the University of Oklahoma Center for the Creation of Economic Wealth’s fourth annual Social ...

    April 18, 2014

  • Amber waves turn gray as farms lose younger generation

    OKLAHOMA CITY — Jerry Pfeiffer was thrilled when his son, Kelsey, 25, announced plans to return to the family’s farm in Orlando....

    April 18, 2014

  • Postal retiree luncheon set

    A postal retiree luncheon will be 11:30 a.m. Monday at Golden Corral Buffet and Grill, 123 N. Interstate Drive in Norman. Diners will meet in the lobby. For more information, call Joyce Carle at 872-5157....

    April 18, 2014

  • Flapjack fundraiser set

    The Apple Gold Group, a franchisee of Applebee’s Neighborhood Grill and Bar, will partner with the Global Outreach Team at Go Church to host a Flapjack Fundraiser on April 26. Proceeds raised will be used by team members to purchase ...

    April 18, 2014

  • OU Hornsemble goes to the movies

    The OU Hornsemble will present a concert of music from the cinema at 6 p.m. April 27 in the Paul F. Sharp Concert Hall. Billed as “Movie-Time Music,” the ensemble will present a wide variety of cinematic music from the 1940s to the ...

    April 18, 2014

  • Judge asks pointed questions in gay marriage case

    DENVER — A judge in Colorado who will play a pivotal role deciding whether gays should be allowed to wed in the United States asked pointed questions Thursday about whether Oklahoma can legally ban the unions....

    April 18, 2014

  • Fallin disappointed SBAdenied loans

    OKLAHOMA CITY — Gov. Mary Fallin said Thursday she is disappointed that a federal agency denied a request for loans to businesses in two Oklahoma towns affected by an emergency bridge closure....

    April 18, 2014

  • Sudan: 12 die after mob attacks UN base

    JUBA, South Sudan — An angry mob of South Sudanese youths attacked a U.N. base on Thursday to harm members of an ethnic minority sheltering inside. Peacekeepers were forced to open fire, amid rampaging violence that killed at least 12 ...

    April 18, 2014

  • Woman bound over for trial

    A Slaughterville woman facing a manslaughter charge after the death of an 8-year-old child was bound over for trial this week after a preliminary hearing in Cleveland County District Court. Kimberly Dawn Wenthold, 29, was charged in ...

    April 18, 2014

Video
Facebook