The new facility was part of the package of success that generated increased volume while others were struggling just to make a sale, but that isn’t the whole picture, Heitz said.
Enthusiastic employees and a great community and great market made that success possible, he said.
“David Stanley is getting an incredible opportunity. It’s an incredible market, and Norman’s always supported the Chevy brand,” Heitz said.
Last year, using the skating rink at the Marc Heitz dealership, Norman residents contributed to raising nearly $32,000 to benefit the Regional Food Bank of Oklahoma. Marc Heitz Chevrolet in Norman opened the ice rink on its property from Nov. 25, 2011, to Jan. 3, with all proceeds benefiting the Food Bank’s Food for Kids childhood hunger programs in Cleveland County. This year, proceeds from the skating rink will benefit the Norman Assistance League. The fundraiser will run through Jan. 6.
Last June, more than a thousand people showed up one Saturday at Marc Heitz Chevrolet for the second annual Battle of the Burger. Twenty community- and business-based teams participated.
The money raised at the event benefited OK Kids Korrall, an organization that provides a home for pediatric cancer patients and their families while they are receiving treatment at The Children’s Hospital at OU Medical Center, the Peggy & Charles Stephenson Cancer Center and other nearby facilities.
“The community supported us because we support them,” Heitz said. “There’s a formula for success in Norman, and it all revolves around support to the local businesses and the local charities and academics. … We hope he continues all of that stuff and that Norman continues to support the brand.”
The new dealer, Rob Stanley, said Heitz’s model of success is one his dealership will follow.
“That’s the No. 1 goal right now. Considering that Marc Heitz has had such tremendous success with his involvement with the community, that is a model we are going to learn from,” Stanley said. “I can’t think of any particular changes because they’ve always done such a good thing here. I think you’ll see increased visibility. Even more advertising and more vehicles to choose from.”