The Norman Transcript

August 17, 2013

Increasing impact


The Norman Transcript

NORMAN — Recently, the Oklahoma Tourism and Recreation Department, along with the U.S. Travel Association, released the state’s preliminary 2012 domestic tourism economic impact numbers.

The study presents the 2012 domestic travel economic impact on Oklahoma and its 77 counties. Estimates include travel expenditures, travel-generated employment and payroll income, as well as tax revenues for federal, state and local government.

Oklahoma saw across-the-board increases in expenditures, payroll income, employment and tax receipts. Visitors spent 6.1 percent more in 2012 compared to 2011, as tourism-related expenditures topped $7.1 billion.

Payroll income in the state’s tourism sectors — including lodging, food service, recreation and retail — reflected a 2.2 percent increase versus 2011, while employment in those sectors rose from 76,600 in 2011 to 78,200 in 2012.

Oklahoma’s tax receipts rose 4 percent from just more than $1 billion in 2011 to $1.1 billion in 2012. Oklahoma counties collected $188 million in local taxes in 2012, up 7 percent over 2011.

The final report of the economic impact of travelers to the state of Oklahoma is expected later this summer.

The release of these numbers comes just ahead of the Norman Convention & Visitors Bureau’s Fiscal Year 2012 Annual Report, which will be compiled next month.

The report details the key indicators we measure; preliminary data indicate increases in the areas we measure. 

Stefanie Brickman, CTA, is the communications manager of the Norman Convention and Visitors Bureau. The vision of the Norman Convention & Visitors Bureau is to be the leader who proactively markets and develops Norman as the preferred destination in Oklahoma.