The Norman Transcript

Local Business

February 15, 2010

Norman lawyer goes to the doghouse with beef jerky

Norman lawyer and small business owner Dave Stockwell has been making private label beef jerky for years.

He started off in his garage, but his passion for smoking and curing round steak has led to the occupation of a commercial facility in the Oklahoma City metro area.

His latest jerky product -- this one for canine consumers -- has all the makings of a hit.

At least that's what Stockwell thinks.

"It's like crack for dogs," he said of his new product, called Paw Paw Jerky. "They go crazy for this stuff."

Stockwell, who has dogs of his own, said his doggie beef jerky is "vet-test and vet-approved," adding that Paw Paw Jerkey isn't high in things like sodium, garlic and fat. Things that are bad for dogs who live a mostly, um, sedentary lifestyle.

"There's nothing negative about it, it's a high-quality product," he said. "I eat this stuff, my kids eat this stuff. It's a little blander than what we usually eat but it's good jerky."

Stockwell said the doggie jerky is actually the idea of his daughters, University of Oklahoma students Madison and Mackenzie, but he's working on it with them. He said he believes in the idea because many people view their dogs as quite a bit more than just furry companions who'll let you know if someone walks by your front yard. Especially if it's the mailman.

"It's healthy for dogs and people love their dogs these days, more than they ever have," he said of his doggie jerky. He said it is basically identical to human jerky, minus the additives that make it appealing to those who walk upright.

"It's 100 percent round steak, cut against the grain," Stockwell said. "It's easy to tear, easy to chew."

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