NEW YORK —
It’s a rapidly changing period for that time slot. Fallon took over for Jay Leno on NBC’s “Tonight” show in February, and has dominated the ratings since his arrival, with Letterman and Kimmel running neck-and-neck for second. Chelsea Handler has also said she is about to end her talk show on E! Entertainment Television.
CBS chose not to break the mold: CBS, ABC and NBC will all compete at 11:35 p.m. with shows hosted by white males. CBS, which has an older audience and generally seeks personalities with the widest appeal possible, is taking a chance with a personality whose show has a much more specific appeal. But, like Fallon and Kimmel, Colbert is popular with young men and active on the Internet and social media.
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