WASHINGTON — The federal government wants to ban sales of electronic cigarettes to minors and require approval for new products and health warning labels.
While the proposal being issued Thursday by the Food and Drug Administration won’t immediately mean changes for the popular devices, the move is aimed at eventually taming the fast-growing e-cigarette industry.
The agency said the proposal sets a foundation for regulating the products but the rules don’t immediately ban the wide array of flavors of e-cigarettes, curb marketing on places like TV or set product standards.
Any further rules “will have to be grounded in our growing body of knowledge and understanding about the use of e-cigarettes and their potential health risks or public health benefits,” FDA Commissioner Dr. Margaret Hamburg said.
Members of Congress and public health groups have raised concerns over e-cigarettes and questioned their marketing tactics.
“When finalized (the proposal) would result in significant public health benefits, including through reducing sales to youth, helping to correct consumer misperceptions, preventing misleading health claims and preventing new products from entering the market without scientific review by FDA,” said Mitch Zeller, the director of the FDA’s Center for Tobacco Products.
Also on Thursday, the FDA proposed extending its authority to regulate cigars, hookah, nicotine gels, pipe tobacco and dissolvable tobacco products.
Public health advocates said the FDA proposal is a critical step in reining in marketing of the new products. But they also said it comes after an “inexcusably long delay,” pointing out that the FDA first announced its plans to regulate e-cigarettes in April 2011.
“It is inexcusable that it has taken the FDA and the Administration so long to act. This delay has had serious public health consequences as these unregulated tobacco products have been marketed using tactics and sweet flavors that appeal to kids,” the Campaign for Tobacco-Free Kids said in a statement.