NEW YORK —
“The unique thing about Pinterest from a retailer’s perspective is it’s really about the products,” he says.
For its part, Target, which has 152,000 Pinterest followers, launched a beta web site in December called Target Awesome Shop that highlights the most popular Target items pinned on Pinterest. The site now offers 1,100 items, ranging from an inflatable movie screen to a tufted loveseat. Target doesn’t disclose revenue but Rick Gomez, senior vice president of marketing, says Pinterest is a “strong social driver of traffic to Target.com.”
Breaking news, severe weather alerts, AMBER alerts, sports scores from The Norman Transcript are available as text messages right to your phone or mobile device. You decide which type of alerts you want to receive. Find out more or to signup, click here.