LAS VEGAS —
Even for those who do not believe in UFOs, the mystery surrounding the site — situated about 100 miles northwest of Las Vegas, across miles of desert speckled with Joshua trees and sagebrush — has been a boon.
One Nevada bicycle event company produces an “X Rides” event that incorporates mountain biking near a certain heavily guarded patch of Nevada desert. Las Vegas’ minor league baseball team is called “the 51s.”
Small-town restaurants along State Route 375, officially designated the Extraterrestrial Highway, sell souvenir T-shirts to tourists making their way to the boundary of Area 51, which consists of a no-trespassing sign, a surveillance camera and an armed guard on a hill.