The baby isn't even a day old — and may not be named for days or even weeks — but he already has a building dedicated to him.
Australian Prime Minister Kevin Rudd said an enclosure at Sydney's Taronga Park Zoo would be named after the prince as part of a gift from Australia. The government would donate 10,000 Australian dollars ($9,300) on the young prince's behalf toward a research project at the zoo to save the endangered bilby, a rabbit-like marsupial whose numbers are dwindling in the wild. The prince's name — when known — will be added to the bilby enclosure.
"I don't know if the royal family would need this, but we'll probably give them a free pass to Taronga Park Zoo as well," Rudd said.
British media joined in the celebration.
"It's a Boy!" was splashed across many U.K. front pages, while Britain's top-selling The Sun newspaper temporarily changed its name to "The Son" in honor of the tiny monarch-in-waiting.
"Regal has Landed," the paper cried.
The Mirror, in an allusion to the fact that news of the baby's birth first broke online, spoke of: "The Twitter of Tiny Feet."
So far, it's the palace which has largely set the pace of the wall-to-wall media coverage, using social media to keep followers abreast of the news.
New additions to the royal family typically set off a tug-of-war between the royal household and the press. The feverish media excitement ahead of Kate's engagement to William led to a warning from Britain's press watchdog, and the hunger for news about the third-in-line to the British throne is likely to be similarly intense.