The Norman Transcript

Nation/World

February 4, 2013

‘Warm Bodies’ heats up box office

NEW YORK — The love-struck zombies of “Warm Bodies” swarmed the box office on Super Bowl weekend with a $20 million opening.

On a weekend that Hollywood largely punts to football, the PG-13 film from Lionsgate’s Summit Entertainment easily led the box office, according to studio estimates Sunday. The Super Bowl always means a significant slide in movie-going on Sunday — studios predict a decrease of as much as 70 percent from Saturday to Sunday — but “Warm Bodies” still lured many teenage fans.

The film is about a zombie whose love for a human redeems him. Lionsgate, which also released the “Twilight” saga, is calling it a “rom-zom-com” for its mix of humor, romance and the supernatural. The film appealed particularly to females, who made up 60 percent of the audience.

“They’ve definitely cracked the code on how to attract that teen audience with films like ‘The Hunger Games,’ ‘Twilight’ and something like ‘Warm Bodies,’ which definitely plays right into the sweet spot of that demographic,” says Hollywood.com box-office analyst Paul Dergarabedian.

David Spitz, executive vice president of Lionsgate, said the studio courted female teens with “Warm Bodies” by pairing its trailer with the last “Twilight” film, “Breaking Dawn, Part II.”

Younger female audiences have some history of turning out on Super Bowl weekends. The most successful film released the weekend of the big game was in 2008, when “Hannah Montana and Miley Cyrus: Best of Both Worlds Concert” opened.

Action films continued to fare poorly in 2013, as Sylvester Stallone’s “Bullet to the Head” opened with just $4.5 million for Warner Bros. That meant his brawny cohort Arnold Schwarzenegger bested him when his “The Last Stand” opened with $7.2 million in January.

But both openings were poor. Along with the weak performance of Jason Statham’s “Parker,” which has taken in $12.4 million in two weeks for FilmDistrict, moviegoers aren’t turning out for traditional R-rated action movies. That trend should reverse itself when Bruce Willis’ “A Good Day to Die Hard” opens Feb. 14, Dergarabedian said.

For local news and more, subscribe to The Norman Transcript Smart Edition, or our print edition.

1
Text Only | Photo Reprints
Nation/World
  • Traps set in New Jersey lake while animal control searches for snake

    JEFFERSON, N.J. — Reports of a 16-foot-long exotic snake — possibly an anaconda — slithering through New Jersey’s largest lake have stoked fears among residents and led to searches and questions about what exactly is in the water....

    July 23, 2014

  • Airlines cancel air traffic after rocket attack

    JERUSALEM — A Hamas rocket exploded Tuesday near Israel’s main airport, prompting a ban on flights from the U.S. and many from Europe and Canada as aviation authorities responded to the shock of seeing a civilian jetliner shot down over ...

    July 23, 2014

  • Remains of victims from Malaysian airliner crash transported by train to Ukrainian controlled territory

    KHARKIV, Ukraine — A train bearing the dead from the downed Malaysian airliner reached Ukrainian government-held territory at long last Tuesday, but the pro-Russian separatists in control of the crash site showed little willingness to ...

    July 23, 2014

  • Contrarian’s case: Why the U.S. could be dragged down by struggling world economies?

    NEW YORK — Just as the U.S. economy is strengthening, other countries are threatening to drag it down....

    July 23, 2014

  • Dueling rulings: Courts split on health law

    WASHINGTON — President Barack Obama’s health care law is snarled in another big legal battle, with two federal appeals courts issuing contradictory rulings on a key financing issue within hours of each other Tuesday....

    July 23, 2014

  • Obama nominee pledges to ‘transform’ VA

    WASHINGTON — President Barack Obama’s choice to lead the Department of Veterans Affairs pledged Tuesday to transform the beleaguered agency, saying that “systematic failures” must be addressed....

    July 23, 2014

  • Friend is first convicted in Boston Marathon probe

    BOSTON — The conviction of a friend of Boston Marathon bombing suspect Dzhokhar Tsarnaev for impeding the investigation into the bombings has his lawyers wondering if anyone else who faces charges connected to the 2013 attack stands a ...

    July 23, 2014

  • Rebels release train with bodies from jet

    HRABOVE, Ukraine — Bowing to international pressure, pro-Moscow separatists released a train packed with bodies and handed over the black boxes from the downed Malaysia Airlines plane, four days after it plunged into rebel-held eastern ...

    July 22, 2014

  • Gaza death toll passes 560

    GAZA CITY, Gaza Strip — A high-level attempt by the U.N. chief and the U.S. secretary of state to end deadly Israel-Hamas fighting was off to a rough start Monday: Gaza’s Hamas rulers signaled they won’t agree to an unconditional ...

    July 22, 2014

  • Perry sending Guard troops to border

    AUSTIN, Texas — Gov. Rick Perry is deploying up to 1,000 National Guard troops to the Texas-Mexico border over the next month to combat what he said Monday were criminals exploiting a surge of children pouring into the U.S. illegally. ...

    July 22, 2014