The Norman Transcript

Nation/World

February 4, 2013

‘Warm Bodies’ heats up box office

NEW YORK — The love-struck zombies of “Warm Bodies” swarmed the box office on Super Bowl weekend with a $20 million opening.

On a weekend that Hollywood largely punts to football, the PG-13 film from Lionsgate’s Summit Entertainment easily led the box office, according to studio estimates Sunday. The Super Bowl always means a significant slide in movie-going on Sunday — studios predict a decrease of as much as 70 percent from Saturday to Sunday — but “Warm Bodies” still lured many teenage fans.

The film is about a zombie whose love for a human redeems him. Lionsgate, which also released the “Twilight” saga, is calling it a “rom-zom-com” for its mix of humor, romance and the supernatural. The film appealed particularly to females, who made up 60 percent of the audience.

“They’ve definitely cracked the code on how to attract that teen audience with films like ‘The Hunger Games,’ ‘Twilight’ and something like ‘Warm Bodies,’ which definitely plays right into the sweet spot of that demographic,” says Hollywood.com box-office analyst Paul Dergarabedian.

David Spitz, executive vice president of Lionsgate, said the studio courted female teens with “Warm Bodies” by pairing its trailer with the last “Twilight” film, “Breaking Dawn, Part II.”

Younger female audiences have some history of turning out on Super Bowl weekends. The most successful film released the weekend of the big game was in 2008, when “Hannah Montana and Miley Cyrus: Best of Both Worlds Concert” opened.

Action films continued to fare poorly in 2013, as Sylvester Stallone’s “Bullet to the Head” opened with just $4.5 million for Warner Bros. That meant his brawny cohort Arnold Schwarzenegger bested him when his “The Last Stand” opened with $7.2 million in January.

But both openings were poor. Along with the weak performance of Jason Statham’s “Parker,” which has taken in $12.4 million in two weeks for FilmDistrict, moviegoers aren’t turning out for traditional R-rated action movies. That trend should reverse itself when Bruce Willis’ “A Good Day to Die Hard” opens Feb. 14, Dergarabedian said.

For local news and more, subscribe to The Norman Transcript Smart Edition, or our print edition.

1
Text Only | Photo Reprints
Nation/World
  • Manufacturers see better times for economy, jobs

    NEW YORK — Companies are finally starting to spend some of the cash they’ve been sitting on, and that could mean a stronger economy and more jobs are on the way. Industrial companies such as General Electric, Honeywell and Caterpillar ...

    April 25, 2014

  • Oklahoma to have double execution

    OKLAHOMA CITY — Oklahoma plans to hold its first double execution in nearly 80 years, Gov. Mary Fallin said Thursday. The move comes a day after the state Supreme Court ruled late Wednesday that Clayton Lockett and Charles Warner are not ...

    April 25, 2014

  • FDA proposes e-cigarettes regulations

    WASHINGTON — The federal government wants to ban sales of electronic cigarettes to minors and require approval for new products and health warning labels....

    April 25, 2014

  • At mudslide scene, Obama mourns with survivors

    OSO, Wash. — Swooping over a landscape of unspeakable sadness and death, President Barack Obama took an aerial tour Tuesday of the place where more than three dozen people perished in a mudslide last month. He pledged a nation’s solidarity ...

    April 23, 2014

  • GM, lawyers fight over protections

    DETROIT — General Motors Co. and a battalion of trial lawyers are preparing for an epic court fight over whether GM is liable for the sins of its corporate past. The company is asking a U.S. bankruptcy court to shield it from legal claims ...

    April 23, 2014

  • Boston Marathon One year after tragedy, 32,000 run Boston Marathon

    BOSTON — Some ran to honor the dead and wounded. Others were out to prove something to the world about their sport, the city or their country. And some wanted to prove something to themselves....

    April 22, 2014 1 Photo

  • Festivities, tight security before race

    BOSTON — In many ways, it felt like any other pre-marathon Sunday in Boston....

    April 21, 2014

  • Boston race makes room for those affected by bombs

    BOSTON — “I need to run.” The messages started arriving just hours after the bombings, pleading for an entry into the 2014 Boston Marathon. For months the calls and emails continued, runners begging for an opportunity to cross the finish ...

    April 21, 2014

  • Documents detail another delayed GM recall for failed power steering

    DETROIT — General Motors waited years to recall nearly 335,000 Saturn Ions for power steering failures despite getting thousands of consumer complaints and more than 30,000 warranty repair claims, according to government documents released ...

    April 20, 2014

  • Landslide devouring part of Wyoming town

    JACKSON, Wyo. — A slow-motion disaster continued unfolding in the Wyoming resort town of Jackson on Saturday, as a creeping landslide that split a hillside home threatened to swallow up more houses and businesses. The ground beneath the ...

    April 20, 2014