The Norman Transcript

News Features

September 23, 2012

Norman telescope business to host grand opening

NORMAN — Astronomics moved from former location to Main Street

A little-known Norman company that markets telescopes and distributes them across the United States and in several foreign countries has remained nearly invisible in its own community for more than three decades.

But that is about to change.

The telescope company named Astronomics has moved into a Main Street store front that boasts its logo in big, bold letters.

On Saturday, Astronomics will fete the public at a grand opening celebration at 9 a.m. at 110 E. Main St.

Astronomics features a 4,000-square-foot showroom that houses more than a hundred telescopes at one location.

It is the largest telescope display room in the country, said Fred Bieler, president of the family business.

Alan Traino, who organizes science and astronomy shows throughout the U.S., said he’s not aware of any showroom near that size. He is traveling to Norman from his New Jersey home outside of New York City to see the huge showroom first-hand.

“Astronomics is world-famous, having been in business for a very long time,” Traino said. “Norman doesn’t know it has a little gem. They have a science center right there in town.”

The Bielers are expecting hundreds of people to come to Norman for the grand opening.

Visitors will include vendors from several telescope companies throughout the U.S. and also members of astronomy clubs who want to tour the business. Amateurs interested in astronomy also are encouraged to come by Astronomics.

Thirty-three years ago, Bieler started the company that grew into a large mail-order business, then evolved into an online company, serving clients not only in the U.S. but also Europe, Canada and Australia.

“We are a retailer who sells to individuals, schools, the government like NASA, also MIT — people like that,” Bieler said.

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