It was his son, Mike Bieler, company vice president, who insisted that the business go public.
Mike Bieler thought it only made sense to reach out to the Norman community and set up a showroom for the public. The family started operating on Main Street in April.
The Bielers believe, in the future, that they will sell to more astronomy enthusiasts who cross the Interstate 35/Interstate 40 divide and come to Norman to view telescopes in the huge showroom.
Fred Bieler said when astronomy addicts sought out the company before Astronomics went public, “they always wanted to know why we didn’t have a showroom.”
Since the company started, it was housed in three different locations before the family acquired the downtown location. All those years, Astronomics did not see a need to advertise the business, since virtually all of its clients bought their products by mail order or online.
But since they’ve moved, walk-in business sales have quadrupled, Fred Bieler said.
At the grand opening, visitors will be able to peer into space, looking at the sun in the daytime and the universe that night. Events will include Norman North High School students who will assist the public in using the telescopes. This event will occur around the corner from Astronomics, along the sidewalk running near the railroads tracks between the depot and the James Garner statue.
Norman teacher Eileen Grzybowski said her students will bring a solar telescope to look at the sun and solar glasses that viewers can use.
Fred Bieler said his wife, June, always wanted to locate the business in a historic building in downtown Norman.
“My wife got her wish about six months ago,” said Bieler, who bought the building where Danny’s TV and Appliance had been located before it moved to north Norman at 3451 N. Flood Ave.