The Norman Transcript

Opinion

March 1, 2014

A mixed bag of food labels

(Continued)

NORMAN —

For the same reason, the FDA wants packages of food that might be consumed by one person at a sitting to be relabeled as a single serving, with the total calorie count. In other words, a 20-ounce bottle of soda, which most people probably drink at a sitting, could no longer be counted as two and a half servings.

The goal is a good one: to keep consumers from being misled. But the proposed change on these smaller packages would mean that there are no real standards of what constitutes a serving. A 12-ounce can of Coke would be designated a single serving, as would a 20-ounce bottle of Coke — which is at least as confusing as the current system. Also, one of the chief obstacles in whittling the nation’s waistline is the great American food portion. Once labels say that 20 ounces of soda is a single serving, consumers might start thinking of that as a standard, reasonable size. They shouldn’t.

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