And if you think I am overreacting to a TV ad, consider this: The average American apparently now spends more than five hours a day on a digital device, and four and a half hours with the TV on. If you work or study eight hours a day, sleep eight hours a night, and commute at all, what time is left actually living life?
Overreacting? Why do you think Apple spends what it takes to make a 90-second ad and run it everywhere? Its existence depends on people thinking virtual life is real life — and that they’re not missing anything by becoming an iZombie.
But we are missing something.
Collectively, we already have missed lifetimes. An iPhone can’t smile, hug, cry or share a memory. An iPhone can’t bake, taste or pop champagne. An iPhone can’t tell you the family stories — no matter how clever an editing program you have.
So this New Year’s, try unplugging and just experiencing. Because, remember, if we agree with Apple that it’s more important to record life than to live it, pretty soon all our holiday videos will look the same: a bunch of family members filming each other.
Mitch Albom is a columnist
for the Detroit Free Press. Readers may write to him
at: Detroit Free Press, 600 West Fort Street, Detroit, Mich. 48226, or contatct him via email at firstname.lastname@example.org.
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