Most have never written a best-selling book, but are great followers of conventional wisdom. They sit around waiting to be “discovered” by a big time agents and mail out tons of query letters.
I don’t have an agent, never sent a query letter, own my own publishing company, spend almost nothing on marketing and my books hit the top of the charts.
Like Steven Jobs at Apple, I never do market research. My job is to give people a vision of where they want to be, not find out where they are now.
In business and politics, too many people are worried about what is popular as opposed to what will make things better.
Maybe we should start handing them copies of Chris Anderson’s books.
Don McNay is a columnist for the Richmond (Ky.) Register. Contact him at firstname.lastname@example.org.