The Norman Transcript

Opinion

August 29, 2013

Journalism’s golden age meets opportunity

NORMAN — There’s something reassuring about columnist Paul Greenberg’s prophecy this week about a “new, wide-open, freer era of journalism.”

I always enjoy Greenberg’s columns, particularly the ones where he signs off as “Inky Wretch.” The 76-year-old Pulitzer Prize winner has been around long enough that indeed he probably does have ink in his veins.

And he’s not the only one who is bullish about the future of the press.

His message echoes one I’ve listened to several times in recent weeks as the sale of The Washington Post has some waxing nostalgic, while others are excited about the possibilities of what’s being referred to as “the golden opportunity.”

That’s what Bill Ostendorf, a former Providence Journal graphics and photo editor, thinks newspapers hold in their hands right now.

Ostendorf delivers webinars for newspapers in which he debunks some long-held newsroom schools of thought, such as the idea that there’s no way that newspapers can ever be as good as they once were.

Ostendorf calls B.S. on that with reminders of boring, gray, stodgy pages.

As I listened to his brutally honest assessment, one thing really caught my interest. The one thing he thought newspapers did better once upon a time was to serve readers’ varied interests. Newspapers embraced communities of readers much like what HGTV and the Food Network do today.

Maybe we should have kept loving our readers more.

A local columnist recently wrote about newspapers and “the big news” of the day. Yet, ask 10 people what they consider the “big news,” and it’s likely, depending on age and interests, that you will receive 10 different answers.

How does today’s press even begin to speak to all those readers? By combining a top-drawer print product with unique digital products and social media and making it a whole new ballgame.

Text Only | Photo Reprints
Opinion
  • Tax free starts today

    A few years ago, Oklahoma shoppers were getting used to driving south to take advantage of Texas’ tax-free weekend. The outlet mall on Interstate 35 near Gainesville was packed with as many Oklahoma tagged cars as those from Texas....

    August 1, 2014

  • Just wondering about things

    Editor, The Transcript: Why are our companies still investing so much in China, now that they own over a trillion dollars of our debt? Why is China pouring billions into their military and threatening many of their neighbors? Why don’t we ...

    August 1, 2014

  • Top conservatives, liberals

    Three local lawmakers made the lists of top 10 conservatives and top 10 liberals in the Oklahoma Constitution’s 2014 Conservative Index. Editor Steve Byas reported that it’s the 36th year for the publication’s index....

    August 1, 2014

  • Marijuana a gateway for new OK voters

    A poll this past year showed significant Oklahoma support for legalizing the use of marijuana for medicinal purposes. The poll showed that more than 71 percent of those surveyed thought medical marijuana was appropriate for patients who ...

    July 31, 2014

  • Expansion effect evaluated

    Editor, The Transcript: The effect of the Medicaid expansion rejection and acceptance on hospitals’ uncompensated costs are now being evaluated....

    July 31, 2014

  • America paying the piper

    Every third American you pass on the street has debts that have been turned over to a collection agency whose 140,000 workers are keeping the phones ringing....

    July 31, 2014

  • State is No. 2 in barbecue

    Americans love the marriage of smoke, fire and meat, but geography plays a part in how strong the passion is. Estately Blog has created a map charting which states are home to the most barbecue enthusiasts. Oklahoma comes in at No. 2 in ...

    July 30, 2014

  • Community Action mostly closed due to cutbacks

    Editor, The Transcript: The Community Action, at 1155 E Main St. in Norman, for decades has served Cleveland County with the following everyday services: a food pantry, short-term housing for the homeless, providing rides for those without ...

    July 30, 2014

  • Keep guns off campus

    Some Oklahoma lawmakers just won’t let the issue of allowing handguns on campus to go away. A joint legislative study will take a look at campuses around the nation to see if there is a way to accommodate faculty, staff and students who ...

    July 30, 2014

  • Improving children’s lives

    Social service organizations that have long-term debt for their headquarters and operating needs often spend much of their fundraising efforts meeting those obligations....

    July 29, 2014