The Norman Transcript

Opinion

August 29, 2013

Journalism’s golden age meets opportunity

NORMAN — There’s something reassuring about columnist Paul Greenberg’s prophecy this week about a “new, wide-open, freer era of journalism.”

I always enjoy Greenberg’s columns, particularly the ones where he signs off as “Inky Wretch.” The 76-year-old Pulitzer Prize winner has been around long enough that indeed he probably does have ink in his veins.

And he’s not the only one who is bullish about the future of the press.

His message echoes one I’ve listened to several times in recent weeks as the sale of The Washington Post has some waxing nostalgic, while others are excited about the possibilities of what’s being referred to as “the golden opportunity.”

That’s what Bill Ostendorf, a former Providence Journal graphics and photo editor, thinks newspapers hold in their hands right now.

Ostendorf delivers webinars for newspapers in which he debunks some long-held newsroom schools of thought, such as the idea that there’s no way that newspapers can ever be as good as they once were.

Ostendorf calls B.S. on that with reminders of boring, gray, stodgy pages.

As I listened to his brutally honest assessment, one thing really caught my interest. The one thing he thought newspapers did better once upon a time was to serve readers’ varied interests. Newspapers embraced communities of readers much like what HGTV and the Food Network do today.

Maybe we should have kept loving our readers more.

A local columnist recently wrote about newspapers and “the big news” of the day. Yet, ask 10 people what they consider the “big news,” and it’s likely, depending on age and interests, that you will receive 10 different answers.

How does today’s press even begin to speak to all those readers? By combining a top-drawer print product with unique digital products and social media and making it a whole new ballgame.

Text Only | Photo Reprints
Opinion
  • Help for rural America

    A drive through rural parts of the Southwest can be depressing. For sale and for rent signs are prevalent. Businesses along main streets have closed. Unless they are close to a major interstate highway, many communities are in decline....

    April 23, 2014

  • Embarrassment to Oklahoma, again

    The standardized testing that was halted in local schools Monday is another embarrassment to the state. The same thing happened a year ago and Oklahoma gave them another chance....

    April 23, 2014

  • Time to move on; exit of Sebelius is right choice

    From the moment it became obvious that healthcare.gov wasn’t working, Health and Human Services Secretary Kathleen Sebelius became damaged goods for the White House....

    April 23, 2014

  • Happy birthday to us

    We don’t expect any cake and that many candles might be dangerous but today is the unofficial 125th birthday of Norman....

    April 22, 2014

  • Hero of Haarlem … for common good

    “Trudging stoutly along by the canal,” as the story goes, the 8-year-old son of a Dutch sluicer was returning home from delivering cakes to a blind man. Humming as he passed the dikes, he noticed that recent rains had made his father’s job ...

    April 22, 2014

  • Hate without end

    The news that a former grand dragon of the Ku Klux Klan is suspected of shooting and killing three people near Jewish community centers in Kansas seems at first glance like a disparaged past flaring briefly into the present. Americans like ...

    April 21, 2014

  • Reform is necessary

    Editor, The Transcript: Last year, the legislature passed laws reforming the Oklahoma Department of Veterans Affairs, which was a good start, but more is needed. Recent media reports have revealed that the ODVA employs M.D. and D.O. ...

    April 20, 2014

  • Keep your brain cells

    Editor, The Transcript: Hey kids. Four centuries ago, Shakespeare wrote about life’s seven great adventures. I forget his exact words, but they were something like this: 1. Our birth; none of us can remember it, but never the less, it is ...

    April 20, 2014

  • Don’t let moderation confuse you

    Jeb Bush’s recent compassionate comments on immigration show how far apart he is from the far right of the Republican Party....

    April 20, 2014

  • Priest’s execution should spur action

    In the hierarchy of saints, martyrs are on the highest rung of the celestial ladder, at least for me....

    April 20, 2014