The Norman Transcript
LAWTON, OK —
In an effort to keep ahead of the competition in the region and around the country, University of Oklahoma Regents discussed Wednesday in Lawton the Master Plan Update of Gaylord Family-Oklahoma Memorial Stadium.
According to OU President David Boren, the study will be a holistic approach instead of doing it piece by piece.
"It's a master plan study of the stadium so we can look at the whole stadium and try to set up a series of priorities," Boren said. "We don't want to just look at little tiny pieces of the stadium by itself. We want to look at the whole stadium. It's been over 20 years since there has been a master plan look at the whole stadium."
The original Master Plan was developed in 1993. Early projects included the development of the academic center, the Barry Switzer Center, west side suites and turf replacement.
With many athletic programs in the Big 12 and other major conferences already building or renovating stadiums, OU athletic director Joe Castiglione said Oklahoma not only wants to make sure they keep Memorial Stadium up to date, but also at the forefront.
The updated master plan will not just focus on infrastructure, but also fan amenities such as being able to use social media and portable communication devices in the stadium. A marketing research firm has been hired to find out what fans want.
"This is a chance for us to continue to take care of one of the unique cathedrals of college football," Castiglione said. "We are very mindful of the immense tradition that has been created in that stadium since it was built. We are always looking to for ways to provide state of the art facilities. This is really an effort to follow our standard approach of being proactive."
There is no timetable in place for the study or the renovations. The cost will be paid for by private donations, according to Castiglione.