By John Shinn
The Norman Transcript
The Oklahoma-Texas rivalry is timeless, but has received an updated logo and name for next season’s meeting at the Cotton Bowl in Dallas.
OU and Texas announced on Friday the game has been re-branded as the AT&T Red River Showdown.
The 109th OU-Texas game is scheduled for Oct. 11.
“The Oklahoma-Texas game played annually at the Cotton Bowl is one of the grandest traditions in all of college football,” OU athletics director Joe Castiglione said. “We will continue striving to make this contest a truly memorable experience for the student-athletes and fans of both the University of Oklahoma and The University of Texas amidst the unique and colorful atmosphere of the State Fair of Texas.”
“As a University of Texas alumnus I have long enjoyed the Texas-Oklahoma series and the great tradition it represents for Texas and Oklahoma fans,” Texas athletics director Steve Patterson said in statement. “We look forward to working with AT&T representatives and the University of Oklahoma to generate excitement for the new name and brand, and continuing our relationships with the State Fair of Texas.”
The name changed to Red River Rivalry in 2005 in coordination with the 100th meeting. The game has been played at the Cotton Bowl continuously since 1929.