Published September 16, 2006 12:00 am - A Norman attorney and economic development consultant says a project to bring MG North America’s production headquarters to Oklahoma is on target.
Progress made on deal for Sooner-built MG cars
The Norman Transcript
By Randall Turk
Transcript Business Editor
A Norman attorney and economic development consultant says a project to bring MG North America’s production headquarters to Oklahoma is on target.
Marc Nuttle, who was on the lead negotiating team that landed the carmaker, also heads Oklahoma Sovereign Development LLC, a major investor in the enterprise. Nuttle is coordinating procedures on three continents to open the MG manufacturing plant in Ardmore. MG’s worldwide headquarters will be in Oklahoma City and its research and development center at the University of Oklahoma.
“Our business plan calls for production of MG cars by summer 2008,” Nuttle said. “It takes at least a year to build a plant and 90 days to train assembly line employees. We’ll have to break ground by the first of the year.” Simultaneously, the newly designed MG vehicles must be certified to meet U.S. safety standards, a process that takes about a year, Nuttle said.
On July 12, Nanjing Automobile Corporation (NAC), China’s oldest carmaker, announced it will locate an auto assembly plant and parts distribution center in the Ardmore Air Park. The company expects to employ at least 500 initially, including 300 assembly workers when production gets into full swing. NAC also builds other major automotive lines, including Fiat cars and Iveco trucks.
The Ardmore plant will produce the mid-engine, rear wheel drive MG TF Coupe. The coupe and a roadster, to be built in England, are updated models never produced by MG. The roadsters will be rolling off the assembly line when NAC begins operating a Longbridge, England plant that was mothballed by a bankrupt MG/Rover Co. last year.
NAC purchased MG’s facilities and tooling equipment for $97 million, disassembled the production plant and shipped everything to Nanjing. The Nanjing MG operation, due to go online by the end of the year, will manufacture drivetrains for all MG vehicles, including a line of sedans to be assembled there. The Longbridge assembly plant is expected to resume operations by the first of the year.
“We’ve been finalizing the framework agreement with time lines,” Nuttle said, “and who’s responsible for what contracts.” He said Sovereign Development has management responsibilities for U.S. and U.K. startup operations. The detailed contracts will cover MG supply and distribution, from establishing dealerships and pricing to quotas governing the quantity of cars each country will market. Nuttle said NAC is seeking about 300 U.S. “quality dealers” already selling other car lines to take on MG sales. “They’re calling us,” he said.
“An American team is in place in Longbridge, establishing a network for the cars, parts and service,” Nuttle said. “Today, there are 3.2 million MGs on the road in Europe that will need parts and service. Right now, Caterpillar has the service contract.”
MG already has the name identification needed for successful sales. “There are thousands of MG car clubs,” Nuttle said. Before the company’s bankruptcy, it was selling 170,000 cars a year in Europe. They were competing with the BMW 300 series.”
Nuttle said he is continuing to research air cargo facilities that will become the basis for “just in time” manufacturing at the Ardmore Air Park. “Air cargo gives us a port of entry for the entire world, a comparative advantage.”
Nuttle said just in time manufacturing, which minimizes the need for large inventories, will give Oklahoma the advantage of leveraging its central location to distribute cars throughout North America.
Another major partner, the Chickasaw Nation, is providing tax advantages and benefits that were critical to convincing the Chinese company the Oklahoma economic model will compete on a worldwide basis, Nuttle said.
The Chickasaws have an option to purchase 160 acres near the Ardmore Air Park for the assembly plant and associated businesses. The Chickasaw Legislature has approved the option, now awaiting the signature of Chickasaw Gov. Bill Anoatubby, he said. The Chickasaw land could be placed in trust with the federal government, making it exempt from property taxes.