NORMAN — Rory McIlroy’s decision to pursue a lucrative equipment deal was in place long before he grabbed a Nike golf club from Tiger Woods during their exhibition match in China and took a few practice swings.
Changing equipment was inevitable. Boy Wonder is simply too big now.
The 23-year-old from Northern Ireland is no longer a U.S. Open champion with a massive upside. He fulfilled a big chunk of that potential this year with four wins, including an eight-shot win at the PGA Championship and back-to-back wins in the FedEx Cup playoffs against two of the strongest fields of the year. He is a lock for PGA Tour player of the year and the Vardon Trophy, all the awards Woods used to win.
McIlroy is a marketing dream, which made him worth too much to stay with Titleist.
Acushnet, the parent company, has a history of promoting its brand through numbers instead of a name. That’s why it didn’t stand in the way when Woods switched to the Swoosh, why it didn’t put up a fight to keep Sergio Garcia a decade ago, and why it let Phil Mickelson out of his contract just four months after Lefty’s popularity soared with his first major win at the 2004 Masters. And why it announced Tuesday that its relationship with McIlroy will end this year.
Golfers go through change all the time — agents, caddies, coaches. Switching equipment can be a tricky transition, and there is a long list of players who have struggled with it over the years. What makes McIlroy’s next move so interesting is that no other player who was No. 1 in the world made such a wholesale change so early in his career.
“I call it dangerous,” six-time major champion Nick Faldo said Tuesday morning on Golf Channel. “I’ve changed clubs and changed equipment, and every manufacturer will say, ‘We can copy your clubs, we can tweak the golf ball so it fits you.’ But there’s feel and sound as well, and there’s confidence. You can’t put a real value on that.”