The Norman Transcript

National Sports

February 4, 2014

Super Bowl posts another ratings record

NEW YORK — For the fourth time in five years, the Super Bowl has set a record for the most-watched television event in U.S. history, drawing 111.5 million viewers even though the Seattle Seahawks’ 43-8 victory over the Denver Broncos wasn’t really competitive.

The ratings record is further evidence of how live events are becoming dependable and valuable properties for broadcast television at a time the audience is fragmenting and ratings for regular entertainment shows continue to fall.

“Big-event television is a great way for people to have a communal event, to talk about it socially and to talk about it as a group,” said Bill Wanger, executive vice president for programming and research at Fox Sports. “You see that in the Super Bowl numbers of the past four or five years. They’ve just gone up to a different level.”

The game also set standards for the most-streamed sports event online and, with 24.9 million tweets, the biggest U.S. live TV event on Twitter.

The Seattle victory eclipsed the 111.3 million viewers who watched the 2012 Super Bowl between the New York Giants and New England Patriots, according to the Nielsen company. Until last year’s game dipped slightly to 108.7 million, the Super Bowl had set ratings records for the previous three years in a row.

“We were a little surprised, absolutely,” Wanger said. The blowout had some at Fox worried that enough people would tune out in the fourth quarter to ruin any chance at a ratings record. So when Percy Harvin ran the opening kickoff of the second half back for a touchdown to give the Seahawks a 29-0 lead, “let’s just say we weren’t popping Champagne bottles,” he said.

But initial interest in the game — perhaps fueled by its New York-area setting — was high enough to overcome the lopsided score. Ratings for the opening kickoff were 12 percent higher than they were for last year’s game, Fox said. For the New York market, the Super Bowl rating was higher than it was two years ago when the hometown Giants were winning in dramatic fashion.

Text Only | Photo Reprints
National Sports
  • Bradford facing another year of scrutiny in newest season

    ST. LOUIS — It’s become a rite of training camp for Sam Bradford. Every summer, he deals with the oversized burden of living up to getting picked first overall in 2010. The St. Louis Rams quarterback is not surprised that once again, he’s ...

    July 29, 2014

  • Judge rules against owner Donald Sterling, but lengthy saga far from over

    LOS ANGELES — Embattled Los Angeles Clippers owner Donald Sterling lost his attempt to block the $2 billion sale of the team to former Microsoft CEO Steve Ballmer....

    July 29, 2014

  • T-Wolves land guard Mo Williams

    MINNEAPOLIS — Mo Williams is on his way to Minnesota, which means J.J. Barea could be on his way out....

    July 29, 2014

  • LSU freshmen face misdemeanors

    BATON ROUGE, La. — Two LSU freshmen football players face charges, one for allegedly stealing a bicycle outside Middleton Library and the other for allegedly tossing firecrackers into a campus apartment....

    July 29, 2014

  • Fitzgerald says players’ push for union brought Northwestern together

    CHICAGO — No matter how this season unfolds, Northwestern coach Pat Fitzgerald insisted there is no more unified team than his Wildcats. For that, he credits the push for them to unionize....

    July 29, 2014

  • Delany rides fence with PSU

    CHICAGO — Big Ten Commissioner Jim Delany took a non-committal stance on an effort by five Pennsylvania Congressmen to rescind sanctions against Penn State for its handling of the Jerry Sandusky sexual abuse scandal....

    July 29, 2014

  • Murray St. aims to be OVC contenders

    Fifth-year Murray State coach Chris Hatcher has returned the program to OVC relevance thanks to his exciting “Hatch Attack” offense. The Racers will need more results if they hope to be serious contenders....

    July 29, 2014

  • Healthy Claiborne ready to show his worth to Cowboys

    OXNARD, Calif. — Morris Claiborne got on Terrance Williams’ nerves the minute the competition started at training camp for the Dallas Cowboys....

    July 29, 2014

  • Lions postpone Suh talks

    ALLEN PARK, Mich. — The Detroit Lions are postponing contract talks with All-Pro defensive tackle Ndamukong Suh until after the season....

    July 29, 2014

  • Peppers adjusts to 3-4 defense

    GREEN BAY, Wis. — Standing a sturdy 6-foot-7, Packers pass rusher Julius Peppers poses an imposing sight to opposing linemen even without pads. Good thing Green Bay’s front five only has to go up against Peppers in practice now....

    July 29, 2014